Wednesday, 10 February 2016

Collection 003

Faye Toogood is a British designer who's work has appeared on this blog many times before. Her work covers interiors, installation, furniture, fine art fashion and more! 

Collection 003 is Faye Toogood's new collection of unisex outerwear designed in collaboration with her sister fashion designer Erica Toogood. 
This promotional literature is a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.
Click on images to enlarge
The large format concertina folds this way...
...and then this way:
The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: This is a perfect example of a folded piece without a crow's foot!

Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.

Posted by Justin Hobson 10.02.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J