Thursday, 18 February 2016

WPF Therapy

WPF Therapy began life in 1969 as the Westminster Pastoral Foundation at the Methodist Central Hall in Westminster. They have grown to become a significant national provider of psychodynamic counselling, therapy and training and are based in a modern, purpose-designed centre in London Bridge. WPF provide affordable therapeutic services to promote mental and emotional well-being, provide training and educational opportunities for therapists and cares, engaging in research into mental health and raising awareness of mental health issues.

This delightful information pack has been thoughtfully designed and produced. The outer 6pp folder is 225x115mm with a 10mm spine, printed offset litho in solid grey (special pantone colour) with type reversed white out and hot foil blocking in bright yellow, gloss, pigmented foil.
Printed on StarFine 350gsm it produces a really nice 'solid' square pack.
Below picture shows the folder open, with "Making life feel better" also hot foil blocked.
...and this is where is starts getting clever! The below picture shows the folder open with a capacity pocket on the middle panel. In the pocket is an array of the WPF lead colours used in the identity, all at different angles.
If you take out what appears to be a booklet, it is as below.
BUT ...and here's the clever bit, it's five individual 6pp leaflets, all die cut at angles that just hold together, without binding, that make up this one 'booklet' like so..
with the beauty being that they can still be used as individual leaflets, or as one booklet. Incredibly simple and extremely effective. The image below shows the individual leaflets.
Each of the 6pp leaflets is printed on StarFine 200gsm, which is the perfect weight, heavy enough to hold together to make the booklet without being too 'springy'. All print is offset Litho and the colours are all made out of tints, not specials. The image below shows the reverse of all the individual leaflets:
There are also appointment cards also printed on the StarFine 200gsm in the same colour references.
The identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. Production is handled by Simon Hack and my thanks to Simon for sending me the complete set.

This is just an excellent example of a well thought out and well executed piece of print. Good consideration of the format, materials and printing processes is where this job scores most highly. It's not lavish or expensive and it's entirely appropriate for the client.

Printing and the tricksy die cutting is by Banbury Litho.
Posted by Justin Hobson 18.02.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J