Saturday, 2 April 2016

Jobs from the past - Number 78

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...
Polo Ralph Lauren 2009
As part of their internal communications programme, Polo Ralph Lauren commissioned the Pink Group to create bespoke procedure manuals that could be rolled out to all their factory outlet stores across Europe. There were two manuals, each being produced as ring binders so they could be easily updated.
Image courtesy of The Pink Group
At Fenner Paper we do a very unusual product called Flaxprint Litho Printable Bookcloth. It is a genuine bookcloth which is litho printable. The cover is printed conventional offset litho in CMYK with a blue (Pantone 289) being printed as a special. Like all bookcloth, it is one sided, in this case with a lightweight paper reverse, so it can be mounted onto board to form a casebound cover or slipcase ...and as you can see, it works just perectly. 
Image courtesy of The Pink Group
The size of each binder is 310x255, portrait with a 50mm spine width. Each manual was translated into five languages and features easily updatable tabbed inserts. The covers are also hot foil blocked with a clear foil as you can see from the below image:
Detail of solid colour and hot foil blocking:
Flaxprint 74lb cover, really is an amazing product. As far as I am aware this is the only genuine bookcloth (as opposed to paper) which is litho printable and offers such amazing versatility. Having the ability to print an image and solid colours on a casebound book on a genuine cloth, rather than a paper alternative, offers a huge range of possibilities. In comparison with paper, a cloth is much, harder wearing which is why it has been used in this case. The below image shows the close detail of the weave and print detail, including reversed out white logo.
Click on image to enlarge and see the detail of the weave
....and I still happen to have one of the 'running sheets' from the job, so you can see below with the colour bars, before it was made up into a binder.
Design is by The Pink Group, Creative Director is Spencer Peppiatt.

I doubt the images are doing this project the justice it deserves but hopefully I have given some insight to this great feeling binder. If you are not familiar with Flaxprint and would like a sample, please get in touch.
Posted by Justin Hobson 02.04.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J