The London office has recently moved and expanded their creative department and this is a project I was recently involved with - a very simple but effective piece of literature. Simply produced to explain their new branding internally, they decided that they would produce a piece of print rather than just distributing the information as a pdf.
Finished size is A5. The format is a long concertina, being an 8pp concertina fold. The flat size is 592x 210mm.
The material chosen is our Redeem 100% Recycled 80gsm. If you are not familiar with the paper, Redeem is at best, off white and 100% recycled and 80gsm, so the feel that the paper exudes is one of simplicity and purposefulness. Due to the small quantity required, it was printed digitally on a Ricoh press and the reproduction is superb.
Designed in house at Ruder Finn in London. Design Director is Alexandra Boylan, designer on the project is Jamie Buswell.
http://www.ruderfinn.co.uk/
www.zonegraphics.co.uk
Posted by Justin Hobson 05.08.2016