Monday, 6 January 2020

Honest Menus

When Tom and Phil set up Honest Burgers in Brixton in 2011, they had a single goal: do fresh, high-quality British burgers and do them well. Since then, they've stayed true to that goal and even opened their own butchery. Honest Burgers now have 36 restaurants throughout the UK, plus a field kitchen for festivals and events. Honest Burgers produce beautifully designed print items - not lavish, just functional, well considered and produced - and sometimes quirky! ...like the wonderful Meat & Potatoes publication that I wrote about here.

Below are the printed menus used at their restaurants. Size is 240x160mm and they are printed offset litho in one colour. They are drilled with two holes which are used to hold them onto boards with fixings. There are separate menus for burgers and drinks... 
The menus are printed on our Crush range from Favini. The burger menu (above) is printed on Crush Kiwi 120gsm and the drinks menu (below) is printed on Crush Citrus 120gsm. If you are not aware of the range, it is very unusual! The paper is made partly using the residues from agro-industrial food processing which are "end of life" products replacing up to 15% of conventional tree pulp and are combined with 40% post-consumer recycled waste and the remainder is FSC virgin fibre. The range is produced with 100% green energy.
...the sheet is not a "clean" paper, it has identifiable pieces of residue visibly in the paper, as you can see from the detail image below...
The menus are printed offset litho and design is by Connie Barton at Studio Connie. Yet another example of a well considered piece of print where the simplicity of design, materials and processes are just right.

https://www.honestburgers.co.uk/
https://www.studioconnie.com/
Posted by Justin Hobson 06.01.2019

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