This is a beautifully simply lookbook for London based fashion designer Alexander Lewis. Half American, half Brazilian, his education took him around the world, before working for Vogue and then began working on Savile Row, at Norton & Sons and later E. Tautz. It was in London he learned about pattern-cutting, fit and how to turn a design into a beautifully crafted piece of clothing. After establishing his own design consultancy, he launched his own womenswear line in 2012.
This is the lookbook for his Resort 2014 collection. and as I said in my introduction, it is beautifully simple. Size is A5 (210x148mm) portrait and has a 4pp cover on our Colorset Nero 270gsm, which is simply hot foil blocked with matt white foil.
Image reproduction is paramount but it was also important that the publication also projected the tactility of the actual clothes, so a gloss or silk coated paper wasn't an option. The material chosen was our Omnia, which would beautifully reproduce the photography with the delicate weave, intricate patterns and subtle pastel colouring superbly - not forgetting the fleshtones ...and it looks brilliant! The 52pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.
Below is a close up of Look19, the dress appears to be made from a material with a shimmery look, almost pearlescent - Omnia has reproduced the image superbly.
Omnia is a very bulky paper, so even though it is only 52pp, the Omnia 150gsm gives it a 5mm spine thickness. As with all quality publications, it is 'section sewn' and here is a close up showing the spine and end of the book with the sewn sections:
Art direction and design is by Alexander Lewis. Photography is by Thomas Lohr.
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| Detail of matt white foil |
Printing, foiling and finishing is by Jigsaw Colour, who are based in South London and is excellent.
http://www.alexanderlewis.eu/
http://thomaslohr.com/site/
Posted by Justin Hobson 22.12.2014
This is a beautifully simply lookbook for London based fashion designer Alexander Lewis. Half American, half Brazilian, his education took him around the world, before working for Vogue and then began working on Savile Row, at Norton Sons and later E. Tautz. In London he learned about pattern-cutting, fit and how to turn a design into a beautifully crafted piece of clothing. After establishing his own design consultancy, he launched his own womenswear line in 2012.
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