JetCard by Air Partner is ranked as Europe's most flexible jet card programme. A seamless private jet membership programme with fixed hourly rates, guaranteed availability and global reach with as few as 24 hours notice. This is the exquisitely produced welcome pack provided to new members of this exclusive club - people who can legitimately be described as the 'jet-set'.
The welcome pack is a solid 'casebound' folder using our Flaxprint, Litho Printable bookcloth, which is digitally printed with a CMYK image and is also hot foil blocked in copper foil. Size is 230x350mm with a depth of 35mm.
When the folder is opened (see below pic) there is a book and an insert tray on the right hand side.
The book is held in place by the back cover inserted into a internal sleeve fixed on the box as I hope you can see in the image below...
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The side tray, which is black foam infill tray, topped with a black Flockage covering. Inserted is a beautiful Smythson luggage tag and a metal membership card made from solid copper.
The book itself is 216mm square and is a 'casebound' hard cover using our Flaxprint, Litho Printable bookcloth, which is digitally printed with a CMYK image and is also hot foil blocked in copper foil (Foilco Ref: 6734).
As stated, both the box and book cover is printed on a very unusual product called Flaxprint. It is a genuine bookcloth which is litho printable, however in this instance it has been successfully digitally printed (for the first time that I'm aware of) using a dry toner, Ricoh C901 digital press. Like all bookcloth, it is one sided, in this case with a lightweight paper reverse, so it can be mounted onto board to form a casebound cover or slipcase ...and as you can see from the images above and below, it works just perfectly.
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The 32pp text is digitally printed on Neptune Unique, White 160gsm on an HP Indigo press and is layflat bound, as you can see from the image below...
It looks just perfect.
I must show more about the amazing result on the Flaxprint 74lb cover...
It really is an amazing product. As far as I am aware this is the only genuine bookcloth (as opposed to paper) which is litho printable and also digitally printable (dry toner) offering such amazing versatility. Having the ability to print an image and solid colours on a casebound book on a genuine cloth, rather than a paper alternative, offers a huge range of possibilities.
The fantastic quality of the digital reproduction on this genuine cloth is really impressive...
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In comparison with paper, a cloth is much, harder wearing which is why it has been used in this case. The images above and below show the close detail of the weave and print detail,
The excellent print and superb finishing and attention to detail is by Typecast Colour based in Paddock Wood, Kent. The below image shows the welcome pack in a custom white corrugated outer box for courier delivery...
Creative direction and design is by
Fetch.
https://jetcard.airpartner.com/
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