BOLD|CRAZY

This is one of the very best pieces of design and print to have appeared on this blog ...possibly, ever!  BOLD|CRAZY is an internal piece of literature produced for Heineken. Essentially this is a handbook about communication, people and the interconnectivity of social media - about being Bold and less Crazy!

The size of the book is 270x195mm, portrait. It has 152pp on our Omnia, White 120gsm together with 68pp of smaller inserts which are 195x 142mm on Concorde Pure Brilliance 115gsm.

The book is packed full of information and research into the way that brands have handled themselves in certain social media situations - some good and some bad - examples of case studies from which to learn. The way the copywriting works with the design is fantastic and this is a really engaging piece of literature to read.

The content is a bit sensitive which is why there isn't too much on show in these pictures, but hopefully you can get an idea. The top image above, shows 'tip ins' with fantastically accurate line ups, the above image shows the gloss UV varnish over the number 3, which looks amazing. Print is all offset litho with a special orange.

The choice of the papers has worked brilliantly. The Omnia gives the cool greys, flat blacks and vibrant orange a flat mattness (except where the Gloss UV appears) and this contrasts with the smaller size tip in's on the high gloss lightweight paper (Concorde Pure Brilliance 115gsm)

The 'exposed' binding is one of the best examples I have ever seen. Often this type of binding has too much glue (looks ugly) or too little (too loose with threads hanging off) - this looks great and works perfectly.

This picture shows the way the smaller sections works perfectly with the larger sections and haven't distorted the size of the spine.

The front and back hardcovers are 'paper over board' with Omnia 120gsm with a 'Soft Touch Lamination' mounted onto 2500microm greyboard. making a substantial, yet very tactile cover. The words BOLD|CRAZY are hot foil blocked in matt white foil. Another lovely feature is the three orange ribbons.

Design is by the London office of research agency Fabricww. Creative director on the project is Lauren Edwards and designer on the project is Aurélie Delage. Although I can't confess to have read it all, it appears to be a really well researched and written piece of literature.

Print and production is by Richline based in London with Darren Risley handling the production.

Now although I always make a point of being objective on this blog and strive not to 'plug' anyone in particular, this is one of the first projects that I've seen produced by Richline and it really is truly superb - printed beautifully, the binding executed with masterful precision and the whole job has really high production values.

www.fabricww.com
http://www.richline.co.uk/

Posted by Justin Hobson 22.09.2012

American Trilogy Invitation

This is the beautiful invitation for the private view of the Ernesto Cánovas exhibition held at the Halcyon gallery in April. I previously wrote about the catalogue for the exhibition on this blog: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/06/american-trilogy-by-ernesto-canovas-at.html

This shows the thickness

Size is A5, portrait and is a single card (2pp) made by printing and then duplexing our Omnia 280gsm  to make 560gsm - which is around 800micron thick - a truly substantial invitation! The front of the invitation is printed CMYK with a section of the artwork titled 'Rudolph Territory'. The reverse is printed offset litho in special gold plus black.

One of the main things to mention about the front of the invite is that the image area (below) is over-printed with a gloss UV varnish. (...just worth pointing out that Omnia is one of the very few papers with an uncoated look and feel that you can successfully UV varnish on to with one pass and it looks excellent). It also reflects the look feel of the actual artwork itself.

The gloss varnish also accentuates the artist's injection of vivid colour which features throughout his work.

The invitation is designed and produced at the Halcyon Gallery. Designer of the invitation (and catalogue) is Alfie Hunter.

Printing is by Leicester based Greenshires with Richard Dalby handling the project. Beautifully printed and finished, the UV varnish looks great - a really well produced piece.

http://www.halcyongallery.com/

http://www.greenshires.com/

Posted by Justin Hobson 04.09.2014

Out of the Ordinary

Out of the Ordinary is a one-off sale at Christie’s South Kensington that was held on the 5th September. Each lot has been selected as either visually striking or with an intriguing story to tell. Unusually for an auction of this type there was an extended viewing period from 5th August such was the diversity of the lots.£1,000 to £200,000

Spanning all eras from the prehistoric natural world to the surreal realm of science fiction, the intriguing items are a juxtaposition of such diverse lots as a Triceratops skull with a Rolls Royce turbine fan to  Cygan, a giant robot made in 1957, a set of eight of Francis Bacon’s paint brushes and an enormous caviar dish, reputed to be the largest in the world.

 

This is the beautifully produced private view invitation which features a collection of mid Victorian, scientific equipment (condensing lenses). The size of the invite is A5 portrait, printed CMYK, offset litho on the front of the invitation plus a double hit Gloss UV varnish positioned over the round lenses - very effective. The richness of the gold has been achieved out of CMYK without metallic integration. 



The reverse of invite (below) is also printed CMYK with the addition of hot foil blocking in vibrant green foil for the words "Out of".

In order to make this invitation feel somewhat "Out of the Ordinary", the invitation is triplexed - three layers of board making a "sandwich". Colorset White 350gsm has been used for the outer board and the "jam" in the sandwich is Colorset Lime 350gsm, which compliments the green foil on the reverse. A total of 1050gsm (plus a bit of glue)

Design is by the in house team at Christie's. The superb print, varnishing and triplex finishing is by Identity, based in Paddock Wood, Kent. A truly excellent example of a beautifully finished piece of print. Nobody receiving this invitation would be disappointed!

www.christies.com

http://www.christies.com/about/press-center/releases/pressrelease.aspx?pressreleaseid=6579



http://www.identityprint.co.uk/

Posted by Justin Hobson 16.09.2013