Onloan

Two friends, Tamsin and Natalie founded Onloan which is an innovative fashion rental membership. Their shared mission is to reduce waste, curate brilliant independent designers and reignite a love of clothes without the guilt! They offer flexible plans so that members can access premium clothes from cult contemporary designers to wear and enjoy on repeat.

This printed promotional mailer is 150mm square and is a 6pp gatefold, with one short flap (115mm) as you can see from the birds-eye image below.

The below image shows the mailer opened flat (415x150mm) showing both sides.

It is printed on our Omnia and as you can see from the images, especially below, there is lots of colour and images with CMYK dark areas - and it looks great on the Omnia, reproducing bright vibrant colours as well and the darker shadowy areas - all with an uncoated tactile feel. Unlike many of the publications featured on this blog, which are printed offset litho, this has been digitally printed on toner based digital press. The colours are strong and punchy and the whole publication has a matt, tactile look and feel - in fact nearly as good as litho. This is printed on our new Omnia 100% recycled, which is now in stock and we are in the process of launching.

Art direction and design is by Jenny Campbell-Colquhoun.

It is printed by Healeys, based in Ipswich. They are one of a handful of printers who are registered as a 'Carbon Balanced Printer' by the World Land Trust and can offer a totally carbon balanced printing service including the paper and all aspects of production and delivery.

https://onloan.co/

https://healeys-printers.co.uk/

Posted by Justin Hobson 04.03.2021