Jobs from the past - Number 164

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this one is from 2014

Jimmy Choo - Bridal 2014

This is a beautiful lookbook for the Jimmy Choo bridal range. Jimmy Choo is a now iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. The cut, design and exceptional Italian craftsmanship has created a global luxury brand being awarded 2008 'Designer Brand of the Year' from the British Fashion Council.



The size is 210x148mm portrait. The 16pp text is printed on our Omnia 120gsm with the 4pp cover on a 300gsm "house silk". The weights are just right - Omnia is a very bulky sheet, so this works perfectly at this , opening nicely with the pages turning well.

As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones and the reproduction of the jewels and metallic images with their darker areas and heavy ink coverage - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on any other paper.  The other important thing to note is that unlike most uncoated products, you can successfully gloss UV varnish on this paper (with a single hit) and it works really well - as you can see in the below pic...

Another luxurious touch is the binding. It is 'singer sewn' in a white thread, which exudes quality whilst also being a practical binding solution.

Art direction and design is by the Jimmy Choo in house design team. Print and print production is by Gavin Martin. Printed offset litho in four colour process.

 

https://www.jimmychoo.com/en/bridal-boutique/

https://www.jimmychoo.com/

https://www.gavinmartin.co.uk/

Posted by Justin Hobson 03.07.2023