Le Ster

Aishleen Lester established her London based jewellery brand, Le Ster, in 2018. As a child with an active imagination and a magpie of colour and stories, Aishleen has always been drawn to the power of objects and the stories they can tell and her jewellery designs are testament to that. In 2018 Aishleen won Designer to Watch at International Jewellery London and her work has been featured in a number of publications including International Wall Street Journal and Departures Magazine.

This is a series of five 2pp, A5 size cards produced under the title of 'Light the Grey' which shows each individual jewellery piece.

Click on images to enlarge

The cards are printed on Omnia 320gsm. Unlike many of the printed items featured on this blog, which are printed offset litho, this has been digitally printed on an HP Indigo press. The colours are strong and punchy and the cards have a tactile look and feel. Being a digital print process it also means that small quantities can be printed economically and updated frequently, without the pressure of having to do a large print run. Below image shows the reverse of the cards...

Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job. Below is a detail shot showing the excellent reproduction of the fleshtones and in the dark areas.

Brand strategy and marketing agency is Studio Luxmore. Photographer and lighting specialist is Rhys Gray. Design is by Laura Purdy and digital printing is by Screaming Colour.

https://www.le-ster.com/

Posted by Justin Hobson 06.03.2020