To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality.
Grey Goose have produced this little booklet of Vodka Martini cocktails that can be made using their Vodka including a look at the history of the Martini and contemporary reinventions.
Size of the booklet is A6 (148x105mm) portrait and has a 4pp cover on Omnia 200gsm and 12pp text on 150gsm.
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| Click on images to enlarge |
Omnia was chosen because it would work with the rich detail that is present on the cover image but that would still give a natural look and tactile feel to work with the beautiful illustrations used to accompany the recipes. Printed offset litho throughout.
As you can see from the image below, it sits open on it's own, so if being used in a bar, it will stand up perfectly.
...and as you will also be able to tell, it has been properly matrix creased and the saddle stitches are perfectly central. It's details like this that get noticed on smaller printed pieces like this.
Creative direction and design is by London based branding agency
Ragged Edge and litho printing is by Identity, based in Paddock Wood, Kent.
Posted by Justin Hobson 30.03.2021
To create GREY GOOSE vodka, François Thibault maintains an unrivalled level of craftsmanship, using only the very finest ingredients. Its signature smoothness and distinct character are the result of an extraordinary passion for spirit making and an unparalleled commitment to the highest possible quality. 
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