This is their annual report for the latest financial year...
The size of the publication is 225x152mm, portrait and is a 28pp, self cover on our Omnia 120gsm. The design uses bold, solid colours made out of CMYK...
As you can see from the image below, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the darker shadowy areas - all with an uncoated tactile feel and unlike many of the publications featured on this blog, which are printed offset litho, this has been digitally printed on an HP Indigo press. The colours are strong and punchy and the whole publication has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho!Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a digital job.
The look and feel of the whole publication is very uncoated and tactile but there is absolutely no loss of detail as you can see in the detail image below...
This 28pp self cover publication flows superbly in the hand.
An interesting feature is that it is saddle stitched but has a square back! ..as you can see below. It is produced on a Morgana PowerSquare machine which produces this SquareBack™ finish.
The result is the book sits nice and flat and the finishing is well done, with no cracking on the spine.
Creative Director is Louise Desborough at Loud Creative. The job was printed and finished by digital print company Typecast Colour, based in Paddock Wood, Kent.
https://www.loud-creative.com/
http://www.typecast.co.uk/
Posted by Justin Hobson 06.07..2020