Mr P by MR PORTER 2017
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Posted by Justin Hobson 03.02.2021
Showing posts with label Mr P. Show all posts
Showing posts with label Mr P. Show all posts
Wednesday 3 February 2021
Jobs from the past - Number 135
Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by.
Stylish, yet understated. Simple, but full of detail MR PORTER launched their own label in 2017. "We’ve thought: if only fashion could be a bit more... reliable.
This is where the new Mr P. label comes in. It not only embraces current trends, but proposes a permanent collection of new classics that belong in every man’s wardrobe. We’ve worked hard to create superior versions of garments that you know and love, from the perfect T-shirt, to an ultra-fine cashmere sweater, to a coat that you can throw on like a cardigan, and a selection of Japanese denim"
This superb piece of literature is the launch look-book. Size is 262 x196mm, portrait and is 'Sussex bound' with 2000micron greyboard mounted to make the cover, with deboss on the front cover. 150gsm 40pp
The 40pp text is printed offset litho in CMYK on Omnia, White 150gsm and as I hope you can see, the result is superb...
As always (...this is the plug for the paper!) the images look amazing on the Omnia; the fleshtones in particular look absolutely stunning (see below) and the reproduction of the dark shadowy areas (see above) look amazing - keeping all the detail in those heavy areas of CMYK together which would be completely lost on a traditional uncoated paper.
There is a series of profiles and an essay by David Mitchell (below) - with illustration by Paula Bulling
Below shows a detail of the section sewing and the 'sussex binding'
Graphice design is by Lauren Chalmers. The excellent print and binding is by Pureprint.
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