Soho House opened their doors in May 2010 at No. 1 Torstrasse
in Mitte, Berlin. The building was originally opened in 1928
as department store Jonas & Co and has since been put to a succession of uses including government offices.
The latest addition to this gleaming white eight storey Bauhaus period building
are 20 new short let luxury apartments.
London based design studio, Material Organisation, were commissioned to create a launch package for the new apartments. Their design and use of materials reflects the diverse history of the building, turning the utilitarian plans from function to form and utilising
the substrates of record keeping to luxury packaging
Size of the brochure is 168x205mm, portrait. It has a 4pp cover with a 20pp text and an additional 12pp of A6 inserts and is singer sewn with complementary orange thread. The text is printed on our Omnia 120gsm which has worked beautifully with the excellent interior photography. The colours are fantastically rich and there's so much life in the images of the interiors - which as we all know is about having a great original, the good repro and print with the right paper.
The cover is a light brown manilla file board from that other, Hull based, paper merchant!
Design is by the creative team at Material Organisation. Creative Director is Sam Wilson. Thanks to Rosy for sending me some copies and a lovely note.
Print and the excellent finishing, including the 'singer sewing' is by Chapter Press.
www.m-o.tv
Posted by Justin Hobson 11.10.2012
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