Jobs from the past - Number 125

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this publication is from 2002.

sweet

In 2002, two very well known art directors collaborated to market themselves as Sweet. Vince Frost and Balwant Ahira have different backgrounds but paired up to deliver a united package to clients and this broadsheet 'newspaper' style offering was their superbly produced promotional piece...

Sweet is an A1 (594x420mm) size publication folding out to a massive 594x840mm, which is what was needed to make give these amazing spreads room to breathe - spreads from The Independent, The Guardian, Nova etc...  

Click on images to enlarge

The centre spread is their 'pitch' (copy by Michael Watts) printed solid red and looks amazing.

It is printed on our Redeem 100% Recycled 100gsm which is has a neutral white shade which gives the publication a 'newspaper' feel which really suits the editorial work that is being shown and which prints amazingly, as I hope these images show...

It is a 16pp publication and is unbound.

Above and below you can see the 4x4pp sections spread out with the outside back cover cover:

It is printed offset litho in two colours (yes, just 2 colours!) offset litho by Principal Colour - which means that these mono images are just produced as halftones - and don't they look fab?

Click on images to enlarge

...just to give you a sense of scale, the below image shows the publication open next to a 1 metre rule - the scale is big!

Design and art direction is by Vince Frost and Balwant Ahira.

So, where is everybody now?....

Vince Frost left for the sunnier climate of Australia around seventeen years ago and runs Frost* in Sydney. Balwant Ahira is an independent creative director. Principal Colour are in Paddock Wood in Kent and Fenner Paper? ...yep, we're still here!

http://www.frostdesign.com.au/

http://www.studioahira.com/

http://www.principalcolour.co.uk/

Posted by Justin Hobson 03.03,2020