Jobs from the past - Number 131

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this publication is from 2014. 

67 Tufton Street SW1

Situated in the Smith Square conservation area, this Queen Anne style building was originally a Post Office and subsequently the UK Government’s Cabinet Office and a fine example of London’s architectural legacy. This office building was sympathetically restored and re-modelled to a plan by EPR Architects resulting in 22 luxury apartments.

This is the sales brochure produced to show the development, the surrounding area and the wonderful interiors. 

The size is 290 x 225mm, portrait, having a 4pp cover using a Buckram embossed chocolate brown cover board and is 'swiss bound'. The 56pp text is printed offset litho on our Omnia 150gsm. It is printed CMYK plus a metallic gold special and the result is absolutely superb.

The special pantone gold looks amazing ...really metallic and because Omnia is not smooth, it gives the feeling of something that is really metallic rather than something that is smooth and shiny.

Click on images to enlarge

The striking commissioned photography has reproduced brilliantly on the Omnia whilst not losing the tactility and natural uncoated feel that was required. The look and feel is a confident, beautifully crafted piece of literature, certainly not some "glossy property brochure"!

The swiss binding, still means that this brochure is made up using 'section sewn' signatures and above you can see the threads running across the inside spreads.

Click on images to enlarge

The metallic gold is used both as section dividers but also for the floorplan pages. The quality of reproduction of the interiors is wonderfully impressive with metallic fittings looking metallic and a photographic quality to the images.. 

The above and below images show the floorplans of the penthouse apartments.

The below image shows the Swiss binding. For those that are unfamiliar with this type of binding, it is essentially a section sewn or perfect bound binding method which has a "lip" of about 15/20mm of book-cloth wrapped around the spine. The cloth covered spine is stuck flat on the reverse of the text block with a strip of glue into a 4pp cover with a "freestanding" spine which means that the cover (which can often be very springy with normal adhesive binding) sits totally flat.

Branding for the development and the design of this amazing brochure is by London design agency The Ideas Factory under the leadership of Mark Wilkins. Designer on the brochure was Yafet Bisrat. Print production is by Push and it is superb. Both the "ink on paper" and the finishing/binding is amazing.

http://www.ideasfactory.co.uk/

https://www.push-print.com/

Posted by Justin Hobson 05.10.2020