Showing posts with label leaflet. Show all posts
Showing posts with label leaflet. Show all posts

Friday 17 September 2021

De La Warr Pavilion - Join Us

This is the membership leaflet for the De La Warr Pavilion. The De La Warr pavilion is on the seafront in Bexhill in Sussex and is an iconic modernist building by the architects Erich Mendelsohn and Serge Chermayeff which opened in 1936. Following a major renovation in 2005, the pavilion hosts many shows, exhibitions and cultural events.
It is an A5 (210x148mm) portrait 6pp gatefold, folding out to 210x444mm. First spread below...
Folding out to...
Click on images to enlarge
Ostensibly, this is a just leaflet but this has been printed on Omnia 150gsm which means that rather than feeling like the vast majority of mass produced leaflets printed on a cheap bit of coated paper, this has real character and value. Equally the design and the wonderful flat colours sit nice and flat, really work to make this feel anything but a leaflet!
Above shows birds eye image. Below shows the solid cover around the fold which hasn't cracked at all.
The De La Warr identity and design (including the website) is by Playne Design who have studios in London and Hastings. Creative Director is Clare Playne. You can read more about the creation of the identity here: https://playnedesign.co.uk/our-work/de-la-warr-pavilion/#branding-modernist-cultural-icon

...and of course, like many cultural institutions, the De La Warr Pavilion has been closed for periods of time over the last 18 months during the Covid crisis, so what better time to support them and become a member! It is very reasonable and there are many benefits, which you can see online here...
Posted by Justin Hobson 17.09.2021