At this Rate - awareness campaign
This job is for the Rainforest Action Network. The purpose of the publication is to highlight the scale of the destruction of the world's rainforests. Design is by Studio8, Matt Willey and Zoë Bather were designers on the project. The amazing photography is by Giles Revell.
The size of the job is 220mm x160mm portrait and is best described as an 8pp cover with a 24pp text. The text is actually formed by a long concertina (with one join) and the 8pp cover, which has a 10mm capacity spine actually works as a "dustjacket". It was constructed like this for reasons of both economy and ecology! The whole job actually comes out of one B1 sheet of paper meaning that it was relatively economical from a printing point of view and it was also not wasteful which is in line with the clients aims and objectives.The book forms a series of spreads which really show off the stunning photography and make the spreads very powerful. Below is "Every day we lose an area larger than all five boroughs of New York City"
It is quite simply a stunning job both from the concept, design, photography, format, printing and finishing. It deservedly won 2008 DesignWeek award for Editorial Design. Thumbnail of the entire job is below:
The photography was printed as a Tritone with a high density black ink. The repro and superb print is by Granite. The material choice is Neptune Unique FSC 200gsm which not only printed fantastically but was also the environmental choice by having Forestry Stewardship Council certification.I do still have a few copies available so if you would like one, send me an e-mail and I'll see what I can do!
http://www.ran.org/
http://www.studio8design.co.uk/
http://www.gilesrevell.com/
http://www.granitecolour.com/
Picture above shows outside back cover and the pic below shows the front and back cover with the flap that forms the "envelope" style flap. Text on the cover has also been hot foil blocked in matt white foil which gives a rich contrast with the self-coloured cover board.
The project is designed by biz-R who are based in Totnes, Devon. Creative Director on the project is Blair Thomson and design and (some!) of the copywriting is by Blair Thomson and Tish England.
The pocket sized catalogue is to accompany Pretty Eyed, Pirate Smile an exhibition of six video works from Ellie Rees. The works, made over the past two years, explore the archetypes and broad narrative structures that opera and film rely on, particularly regarding gender and love, specifically those of women in romantic relationships.
[Above] Fred Butler and No Days Off: The launching of the 8 days a week campaign...
[Above] Oliver Jeffers & Aaaron Ruff: A machine to enable a 4D view of the world!
[Above] Sandy Suffield and Fiona Woodcock: Stitched, hand painted reactions to tabloid headlines.
[Above] Rob Ryan and Michael Marriot: "The rockin' Rob Ryan chair"
The job is A5 in size and is very simply (but well) printed on our Kapok 500gsm, which is a natural coloured unbleached brown board with excellent rigidity. It has been printed using black and silver (Pantone 877). It's an excellent example of a job where the material has really worked with the design in a very simple and effective way.
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