According to the latest survey, which spoke to 2,241 people, 86% of consumers prefer to consume media offline, with the most popular reason a preference for reading physical copies.
The survey also showed that the web still has a way to go to achieve print's respectability, and more importantly its ability to make money from a cover price. Only 24% of respondents that had read magazine said they hadn't paid for it and while 26% of newspaper readers did not pay. In comparison, 80% of online magazine readers and 92% of online newspaper readers did not pay.
However, the continuing move into the digital world was more than apparent as compared to the previous six month survey, there had been a small increase in the proportion reading digital books. The survey backed up claims that printers need to learn to work alongside new media, as 60% claimed that they consumed more media than before.
So maybe print won't be KING but at least it has a place!
You can read the full survey here:
http://rd.kpmg.co.uk/docs/Anytime_Anywhere_-__The_Rising_Demand_of_Media_on_the_Move.pdf
Posted by Justin Hobson 03.02.2011