Alexander Lewis - Resort 2015

This is a beautifully simply lookbook for London based fashion designer Alexander Lewis. Half American, half Brazilian, his education took him around the world, before working for Vogue and then began working on Savile Row, at Norton Sons and later E. Tautz. In London he learned about pattern-cutting, fit and how to turn a design into a beautifully crafted piece of clothing. After establishing his own design consultancy, he launched his own womenswear line in 2012.

This is the lookbook for his Resort 2015 collection. and as I said in my introduction, it is beautifully simple. Size is A5 (210x148mm) portrait and has a 4pp cover on our Colorset Nero 270gsm, which is simply hot foil blocked with matt white foil.

Detail of matt white foil

  

Image reproduction is paramount but it was also important that the publication also projected the tactility of the actual clothes, so a gloss or silk coated paper wasn't an option. The material chosen was our Omnia, which would beautifully reproduce the photography with the delicate weave, intricate patterns and subtle pastel colouring superbly - not forgetting the fleshtones ...and it looks brilliant!  The 52pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.

Click on images to enlarge

Omnia is a very bulky paper, so even though it is only 52pp, the Omnia 150gsm gives it a 5mm spine thickness. As with all quality publications, it is 'section sewn' and here is a close up showing the spine and end of the book with the sewn sections:

Art direction and design is by Alexander Lewis. Photography is by Thomas Lohr. Printing, foiling and finishing is by Jigsaw Colour, based in South London. Paul Martin dealt with repro and production.

http://www.alexanderlewis.eu/
http://thomaslohr.com/site/

www.jigsawcolour.co.uk

Posted by Justin Hobson 14.03.2016

Why Make Sense?

These are the tour posters for a band called Hot Chip. The tour follows their latest album Why Make Sense? This new LP features the acclaimed singles Huarache Lights and Need You Now. Recorded in Oxfordshire and London and produced by Hot Chip with Mark Ralph and mixed by the band, David Wrench (FKA Twigs, Caribou) and Jimmy Douglass (Timbaland, Aaliyah). The album features guest appearances from De La Soul’s Posdnuos and Scritti Politti’s Green Gartside (Love Is The Future), as well as live instrumentation and backing vocals from touring band members Sarah Jones and Rob Smaughton.

The A2 size posters are silkscreened in three colours on each side and the inks have been changed to produce four different colour versions as you can see in the below picture.

Click on images to enlarge

The posters are printed on our StarFine White 300gsm and the result is simply stunning - depth of colour is superb: 

The posters are designed by Nick Relph. He also designed the album covers, which due to a unique algorithm, randomly alters each album cover resulting in each cover being different. You can view the artwork, designed by Nick Relph, here: http://www.dominorecordco.com/whymakesense/artwork/

 

...and you can read about the album project here: http://www.itsnicethat.com/articles/hot-chip-why-make-sense

 

The prints were screen-printed by Gary Parselle at Brighton based silkscreen studio, The Private Press.

 

http://live.hotchip.co.uk/

http://www.hotchip.co.uk/

http://www.theprivatepress.org/

Posted by Justin Hobson 09.03.2016

St Bride Student lecture

Yesterday, I attended a lecture day at St Bride's put on for students which was funded by the Wynkyn de Worde Society Charitable Trust. The speakers at the event were Alistair Hall (from We Made This), Sharon King-Chai (an author-illustrator and book designer) and Chris Bounds (from Carter Wong design). There were around a hundred students from universities around the country. I spoke to some from Kingston, University of the Creative Arts and University of Reading.

Alistair Hall gave a special insight into the way that the Ministry of Stories initiative started followed with an amusing set of anecdotes about the Hoxton Street Monster Supplies - truly this is an example of where design has helped changed people's lives for the better - over a thousand children helped with writing every year.  

Sharon King-Chai spoke about her career, from her arrival in the UK to getting work experience, her work designing album covers and her transition into the world of publishing. One slide in particular struck a note with me ...be nice

Doesn't matter who you are - being nice is the right thing. Even when you have to say NO, you can still do it nicely.

I took a few printed examples to show, to inspire students about the quality print work that is out there and what can be achieved.

It was a very interesting day and I'm sure the students that were there found it inspiring and useful. The print workshop was also open which gave people the opportunity to print some letterpress keepsakes to take home.

If you would like to stir the greymatter, how about going to the Type Tuesday event this evening, run by Eye magazine? The archive evening is hosted by Paul Barnes and there are half a dozen speakers talking about their favourite items found in St Brides. You can read about it here: http://www.eyemagazine.com/blog/post/type-tuesday-archive-night-with-paul-barnes and you can buy tickets from Eventbrite - only £12.00. Go on, get out and feed the brain!

http://www.sbf.org.uk/

Posted by Justin Hobson 08.03.2016

Grosvenor in Mayfair

33 Grosvenor Street is a period townhouse reimagined as a headquarters building. The building’s contemporary new Grade A office accommodation is joined with listed period space to provide an a business environment in one of London’s most prestigious addresses, Mayfair. The building is situated on the north side of the street between Grosvenor Square and Davies Street.

This luxuriously presented brochure conveys all the attributes of the building is a tactile and engaging way. The size of the brochure is 285x216mm, portrait and comes wrapped in printed tissue, affixed with a label.  

The 4pp cover is hot foil blocked on sandgrain embossed, dark grey 350gsm coverboard, from the other "Hull based" paper merchant!

The construction is actually quite unusual. The text is 'singer sewn' and, because there is a translucent flysheet on tracing paper, the flysheet is affixed to the back of the text and then the back of the flysheet is then affixed to the inside back page of the cover. A good solution allowing the text to sit nice and flat.

Click on images to enlarge



The 32pp text is printed on Omnia 150gsm and is simply sumptuous. The text is printed offset litho in four colour process plus a 'special' colour which is a dark grey. The dark grey solid is grey and very solid - just right. Omnia was selected because it would work with the rich detail that is present in the images of the interiors but that would still give a natural look and tactile feel. As you can see from images, some of the photography has dark areas, but there is no loss of detail, which often happens when printing on a traditional uncoated paper.

Detail showing printed solid

The interiors look fantastic - the classical meeting the contemporary.

...and this is something that sometimes people miss - text on it's own (below) just looks, and feels, good printed on Omnia. The type stays sharp and the black looks very black.

Art direction and design is by London design studio Cre8te. The excellent repro, print and finishing is by CPI Colour with James Lager handling the project (inspire@cpicolour.co.uk)

http://www.33grosvenorstreet.com/
http://www.cre8tedesignuk.com/
http://www.cpicolour.uk/

Posted by Justin Hobson 04.03.2016

Jobs from the past - Number 77

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Just another seasonal trend...  September 2004

This was a self-initiated project by Leeds based agency, Vast. They produced this superb piece of work to demonstrate their skills in art direction, location and print production for the fashion industry.

The size of the publication is a very large 405x335mm - truly a piece of literature produced on a grand scale! Working with clothing from Gibson Menswear, the photography was shot on location in Scarborough by photographer Kevin Peschke.  

The publication is a 12pp loose bound (no binding) production and is printed on our Omnia 150gsm ...and it looks and feels just beautiful. It perfectly shows the images of the the clothing - lots of detail and excellent reproduction and great solids.

As you can see from the above images above and below, there is lots of colour and images with CMYK dark areas - loads of ink going down and it looks great on the Omnia, reproducing bright vibrant colours as well and the dark shadowy images, retaining detail in the dark areas (...in my opinion- but I would say that wouldn't I?)

Printed offset litho in CMYK plus a metallic silver special. As demonstrated in the image below, the metallic ink on the Omnia, really looks metallic. On most true uncoated papers, metallics can simply look dead and like a flat colour. Metallics on Omnia, still look lively and have that pearly irridescent look. 

Click on images to enlarge

The images above and below show how it is unbound and how well it works - it holds together beautifully ...and that is because it is the correct choice of weight of material - Omnia is very bulky and 150gsm works perfectly. As a 12pp it holds itself together as a single piece of literature. The one thing I am unable to show here is the way it just flops in the hand - just right.

The below image shows the spines - with no stitches - nice crisp folds, perfectly executed, no cracking on the spines. 



Design and art direction is by Vast, the creative director is Matt Austin. Print production is by Bradford based printer, Spellman Walker -and the print result is absolutely superb.

 

I have pristine copies of this twelve year old job and it looks as good if not better than many jobs I've seen produced today. 

http://wearevast.com/
http://www.spellman.co.uk/
http://www.gibsonlondon.com/
http://www.kevinpeschke.com/

Posted by Justin Hobson 02.03.2016

Are you a parent ...?

Here's an interesting project which I thought you might like to see...

Regular readers of this blog will be aware of some of the projects which I have featured which have been funded by Kickstarter. Lorna and Daniel Freytag contacted me about this fun project which is on Kickstarter right now.

In their words:
We're a mum and dad team called HeyWow! working from the small seaside town of Oban on the north-west coast of Scotland with our two little highland monsters (aged 2 and 4). Twelve months ago we had the crazy idea of creating our own personalised children's books, to bring a bit more WOW to kids lives. Our aim was to create something vibrant, well designed and exciting that parents could enjoy too! How hard can that be??? Ha! Nearly one year later (in between caring for the kids) and after lots of brain storming, cups of tea, sketching, tea, emails, business plans, photo shoots, more tea, Skype calls and many many late nights, we're now ready to reveal our first picture book... 'In the City'.


Here are some HeyWow links

Our Kickstarter campaign
www.heywow.co
www.twitter.com/HeyWowBooks
www.facebook.com/heywow

Posted by Justin Hobson 29.02.2016

Spa - Treatment Tariff

The Spa at the Gleneagles Hotel by ESPA is proud to be one of the "Leading Spas of the World". Launched by the exclusive Leading Hotels of the World group, this is the first global evaluation and certification programme for the spa industry.

This simple, well executed piece of literature is the tariff list for the treatments offered and works with the other pieces of Spa literature, such as the brochure.

Click on images to enlarge

Size is 195mmx 130mm, portrait and is a 6pp gatefold format.

 

First spread...

Folding out to...

The board used is our StarFine Natural White 240gsm. This uncoated paper is a subtle, neutral, white which perfectly suits the imagery and typography in the publication. Below is the tariff, pictured with the A5 Spa brochure, which I wrote about previously - a piece of seamless, quality branding for their publications.

It is printed offset litho in CMYK plus a special - gold, the result of which is subtle but works well.

Design is by Burgess Studio. Creative director is Alexis Burgess. Designer on the project is Tom Green. Printing is by Glasgow based 21 Colour.

http://www.gleneagles.com/
www.espa.com
http://burgess-studio.co.uk/
http://www.21colour.co.uk/

Posted by Justin Hobson 25.02.2016