Thursday, 28 October 2010

University of the Arts 2010

This is one of the most beautifully simple jobs that I have seen all year. It is for the University of the Arts in London and is the book produced for the awards ceremony in July and lists every candidate on every course together with their awards.
Size is 160x230mm, portrait. The job has a 4pp cover with 112pp text with a spine width of about 10mm. One of the most unusual things is that the whole job is printed in just one colour - Pantone Gold (874, I guess). Not only is it unusual to see one colour jobs produced these days in any sort of volume (because the pressure always seems to be on using colour) but using a metallic on an uncoated substrate (Redeem 100% Recycled 240gsm and 130gsm)  is uncommon and yet, as you can see, it works beatifully, both on the text work and the full pages of solid with reversed out extremely fine lines.
Design is by David Preston Studio. It was produced in conjunction with Simon Goode at the Department of Communications and Development at the University of the Arts. Thank you Simon for sending me copies and the lovely note.
It was printed by Tradewinds who are based in Peckam in South London and I have to say, they have made a really lovely job of it.
Posted by Justin Hobson 28.10.2010

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Thanks for your comment! If I like it, I'll add it on. Cheers J