Friday, 2 September 2011

Jobs from the past - Number 23

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

The Small Creature - British Heart Foundation (2008)

Hat-Trick Design created a sensitive and honest identity programme aimed at children who have suffered a bereavement due to heart disease - surely one of the most difficult subjects to address. Hat-Trick and the BHF worked closely with Katrice Horsley, a professional storyteller who developed a children's story with multi sensory dimensions, to reflect what happens when a child loses someone close to them.

The story features a character called 'The Small Creature', who encounters a number of friends who go through a range of emotions including sadness, anger, loneliness and bewilderment. The character is produced as a felt toy in a range of colours to represent these emotions.

The finished piece (which includes the toy and the printed literature) is packed in a cloth bag containing a kit of parts which were the inspiration for the design - the toy, the story, a CD version and exercises to help overcome grief.

The picture below shows the items of literature plus the felt toy:
The picture below shows the cloth bag, the felt toy and the story book. The cover of the story book  is printed on our Flockage Litho 250gsm (our litho printable furry paper!) which as you might imagine, perfectly complements the toy and the illustration.
...and to complete the branding, the small creature even made an appearance on the mailing carton.

The superb illustrations are by Becky Sutherland - and to be honest the pics and description on her site are a lot better than I've achieved! so have a look at this link:

The project won a DesignWeek Benchmark Award in 2009 - and deservedly so.

The campaign was designed by Hat-Trick. Creative director on the project was Jim Sutherland, Senior Designer was Mark Wheatcroft. The design manager at BHF who worked on this campaign is Louise Kyme. When I spoke to Mark Wheatcroft about this project, he remarked that this particular job could genuinely be described as a real team effort - everyone all pulled together in the most extraordinary way - a reflection on the gravity of the subject, I shouldn't wonder.

Posted by Justin Hobson 02.09.2011

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