Tuesday, 1 July 2014

Jobs from the past - Number 57

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Magee & Co - Annual Reports Brochure - 1995
This is a simple, yet beautifully produced promotional brochure for a design company that specialises in corporate reporting. Magee & Co was established exactly 25 years ago and this brochure, produced in 1995, was used as promotional literature to potential clients.

Size of the brochure is 297x225mm, portrait and is saddle stitched. It has a 4pp cover with 150mm flaps on front and back cover which is simply hot foil blocked in matt black foil on the outside cover only.  The cover is printed on Dali, Rosso 200gsm ( a textured, felt texture) and the text is on Concorde Pure Silk 170gsm.
The straightforward text is just 4pp, but easily enough to convey the hard hitting message with five case examples. Printed offset litho in CMYK, plus a gloss machine varnish over the image areas.
Inside spread
According to my notes, it was printed by First Impressions (Howden Litho) based in Camberwell. Established and run by Murray Wolfe-Arbiter, First Impression was a highly regarded London based printer throughout the 1990's. Sadly like many others, they went bust in August 2004

It's an example of a really simple yet highly effective piece of promotion to the corporate market, bearing in mind that this was in the pre-internet age.

In the last 25 years, Magee & Co have produced over 300 Annual Reports for many FTSE 250 companies, plus Corporate and Social Responsibility Reports (CSR) and in more recent times, online reporting. During the 1990/2000's we supplied the papers for many of the reports that Magee & Co produced for the likes of Hammerson, Imperial Tobacco, Psion, Hay's PLC, CLS, Big Yellow PLC, ICL, Serco, to name but a few. Here's a picture of just a few from my archive:

Congratulations to David Magee and Daragh Lehane-Magee, who founded the company in 1989 for 25 successful years in corporate reporting. 
Posted by Justin Hobson 01.07.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J