Tuesday, 2 September 2014

Jobs from the past - Number 59

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Studio8 Brochure
This is a particularly unusual piece of literature combining different print processes and binding. Studio8 was established by Zoë Bather and Matt Willey and by 2008 the studio had been established for few years. They had produced a wide and varied portfolio of work and were regularly asked to presentations and required a credentials "leave behind". In the interests of economy, they decided to produce a 100 copies of a digitally printed brochure.
Size is 308x220mm (which was the largest size that could economically be printed using the B3 size HPIndigo press) and is portrait. The 8pp dustjacket (see left) is printed letterpress with the help of Bill Bragg at Le Gun and is printed on our Redeem 100% Recycled 80gsm. This 'jacket' wraps around the cover which is unprinted on Colorset Nero 120gsm. The job is constructed using individual cut leaves which is then bound using a binding method called 'cheque book binding' ...simply named as this is the way that cheque books are bound,. basically individual sheets are collated and 'stab-stitched' (that is through all the sheets) with a wire stitch and then binding tape is applied around the spine which covers up the staples - as you can see in the picture below
Close up showing the 'cheque book binding'
The 24pp text is printed on our Marazion Ultra 90gsm. This is a lightweight paper with a matt coating but which has an amazing bulk, tactile feel and excellent opacity for 90gsm. It feels just right for this project, because it just flops over wonderfully which is one of the things with the binding - if the paper choice isn't right, it just won't work and will be virtually unreadable - because you'll be fighting to keep it open!

The beautifully designed spreads work perfectly on this paper. Print reproduction is fantastic and in no way has a 'digital' feel.
Spread showing Studio8's awesome D&AD 2008 awards gala installation
As I hope you'll be able to appreciate from these pictures this is a superb piece of design and print.

The digital print and finishing is by Mark Carey at Impressions, who are based in Essex. mark.carey@impressionscom.com. Combining the digitally printed brochure with the letterpress printed dustjacket is a masterstroke!

Needless to say, design is by Studio8 where the Creative Directors were Zoë Bather and Matt Willey. Sadly, Studio8 closed in May 2012 and Matt and Zoë now work on their own projects, many of which have also appeared on this blog.
Posted by Justin Hobson 02.09.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J