Friday, 1 July 2016

Jobs from the past - Number 81

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2005. 

Levi's Vintage Clothing
Spring & Summer 2005 
Over 125 years after the birth of the Blue Jean in 1873, Levi Strauss & Co established the Levi's Vintage Clothing sub-brand; resurrecting the past by creating exact reproductions of original jeanswear from the 130 year old design archives. Based around authentic pieces, denim garments are made in the US from historic quality XX selvage denim from original narrow looms.
This is the skilfully crafted lookbook for the range. It is a 'pocket book' size of 180x125mm, portrait and is an 'unfussy' self cover. There are 28pp and it's saddle stitched.
Click on images to enlarge
The lookbook is printed offset litho in CMYK on our Redeem 100% Recycled 130gsm which is a neutral white shade giving the publication a genuinely vintage look and feel, However, as you'll see if you click on the images, the reproduction of the images stands up superbly.
Click on images to enlarge
To give you a sense of scale, the book is pictured below with a couple of everyday items. As I mentioned, it's a handy 'pocket size' but looking at the pictures it's easy to imagine this was an A4 or over size project.
Art direction and design is by a studio called the Kitchen, who were based in Margaret St, London W1. According to my notes, the creative directors and designers who were there at the time were Phil Evans, Phil Sims, Ramon Marin and Mat Jones. Sadly the studio disappeared in the mid 2000's. Photography is by Jason Tozer.
The outstanding printing is by Push Print based in Rotherhithe, London - and as I often say about these 'jobs from the past', it looks a good and fresh today as it did 11 years ago.

...and as if to prove that it stands the test of time, even though this is a job from 2005 which itself is about vintage clothing, the Levi's Vintage Clothing range is still available!
Posted by Justin Hobson 01.07.2016

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Thanks for your comment! If I like it, I'll add it on. Cheers J