Tuesday, 5 July 2016

Collection 004

http://cms.t-o-o-g-o-o-d.com/workspace/uploads/lookbooks/004_toogood_collection_book.pdfCollection 004 from Toogood reinterprets some of the ingenuity of the resourceful women of wartime Britain. The transformation of fallen parachutes into silk lingerie and the reusing of ripcords and the shades of airforce blue and olive drab are the inspiration and source for this collection. The pieces have names such as The Milkman Jacket, The Umpire Coat and the Printer Tunic.

This is the promotional literature, a small folded up piece measuring 70x100mm, folding out to 280x600mm. It is printed Offset Litho in four colour process, one side only, on our lovely Offenbach Bible 60gsm, giving it a lightweight feel but with a beautiful quality.
The large format concertina folds this way...

...and then this way:
The advantage on concertina folding is that you are reducing the stress on the paper and not trapping air in the folds, whereas if you fold paper on itself, on itself and on itself etc - you will get what is called a "Crow's foot" - if you don't know about this or haven't heard this expression, I wrote about it, at length, here: http://justinsamazingworldatfennerpaper.blogspot.co.uk/2014/04/what-is-number-4.html. This is a perfect example of a folded piece without a crow's foot!
Click on images to enlarge
The Image above is one of the unfolded examples I was given, so definitely no crow's foot there!
Creative Director is Faye Toogood and the designer on the project is Catherine Acornley. Printing is by Chadbon Printing based in London.
Posted by Justin Hobson 05.07.2016

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