Tuesday, 12 July 2016

SWD - Design for the Arts

SWD is a graphic design company based in Holborn London. They have a wide and varied client base and their work covers an extensive range of disciplines. This piece of literature is one of a series of promotional pieces - and this one is particularly aimed at 'Design for the Arts' where they have  broad experience.
Printed offset Litho in CMYK plus a special pale green. It's printed on Omnia 120gsm, which gives it a lovely tactile feel but the images have reproduced superbly. Finished size of the piece is 140mm square.
Folding out to 420mm...
and out again...
to reveal the centre spread - an image promoting The Rabbit Hole at the Hampstead Theatre.
Below image shows the reverse of the mailer.

Design is of course by SWD, Creative Director is Shaun Webb. Printing is by Chadbon Printing based in London.

http://www.swd.uk.com/
chris.chadbon@btinternet.com
Posted by Justin Hobson 12.07.2016

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