Jobs from the past - Number 12

Followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this one is only from last year!

Tate Britain Summer Party 2009 - Invitation

Arguably this is an invitation to one of the hotest tickets in town for the art world and normally coincides with the opening of an exhibition. Last year it was the opening of the Eva Rothschild exhibition.

The invitation was designed and produced by the design team at The Tate and is a simply stunning example of the design working perfectly with the material and the process (which in this instance is hot foil blocking) . The invitation is a 4pp landscape format and the size is 210x135mm. The material is our Flora Tabacco in 350gsm (manufactured by Cordenons in Italy) which is a very substantial board with a high bulk, an industrial look & feel and with deliberate "inclusions" or specs. This rough and ready looking material has been juxtaposed with some exceptionally fine hot foil blocking in a matt white foil - and it really is superbly done as you can see from the Tate logo and even more impressive if you look at the size of the BP logo (sponsors) on the inside front cover, it is absolutely minute but as you'll see if you enlarge it - it's perfect.

...and that literally is it - a well creased piece of board, beautifully designed, superbly hot foil blocked, no images and no print - what more can I say?

Designer on the project was Michael Windsor-Ungureanu.

Print production was by Push.

http://www.tate.org.uk/

http://www.push-print.com/

Posted by Justin Hobson 01.09.2010