Wednesday, 8 September 2010

Shiro mailer drops on the doorstep...

If you're one of the lucky people in my address book, you should receive a natty little mailer, as pictured, from paper manufacturer Favini about their range which we are now stocking in the UK, called SHIRO.
It's a lovely little piece held together by a "rivet" and is to highlight the three distinct sub-ranges within the Shiro collection. They arrive in a custom made envelope (made from Shiro, of course) 238x65mm which is important as they fall in the cheaper "Letter" category for UK postal costs! They were designed in house by the creative team at Favini and produced in Italy.

This is a new range of really beautiful papers - they are lovely to the touch, have a great formation and will print really well - hopefully over the coming months you'll see some lovely jobs on this paper featured on this very blog!

If you would like one of the new swatches (pic below), please e-mail me:
Here's a bit about the three papers in the SHIRO range: 

SHIRO - Alga Carta
Alga Carta is a paper manufactured using polluting alga harvested from the Venice lagoon, combined with FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution. The algae must be harvested to maintain the lagoon's eco-balance (circa 5,000 tonnes of wet algae is removed annually). The algae (seaweed) is used partly as pulp replacement but mainly as a filler and this accounts for its unusual smooth feel and the random specks.

SHIRO – Echo
Echo is the highest quality bright white and natural recycled paper. It’s made from 50% Post Consumer Waste (PCW) combined with 50% FSC virgin fibres. There are two shades, a bright White and a Natural and the weight range is from 90gsm up to 300gsm

SHIRO - Tree Free
Tree Free is a naturally different paper that uses fibres from annual plants such as bamboo, cotton or bagasse – it is made with 100% non-tree fibres – it is a naturally different paper – no trees!

Anyway that's the end of my sales pitch! - If you would like a swatch (or a mailer if you didn't receive one!) drop me an e-mail:

Posted by Justin Hobson 08.09.2010

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Thanks for your comment! If I like it, I'll add it on. Cheers J