Wednesday, 20 August 2014

Lower Mill Estate

Lower Mill Estate is an award-winning community of sustainable vacation homes set in a private, fully managed, 550-acre reserve in the Cotswolds. The estate was established by the Paxton family 16 years ago with a vision to create a residential nature reserve providing a sense of security and the freedom to escape the demands of urban life.

This is simply a stunning piece of literature and is one of the best pieces of print that I've recently been involved with. This book has been produced to show everything the estate has to offer, conveying the quality of the development in a contemporary and beautifully readable way.
The size is 220x148mm, portrait. The cover is bookcloth, mounted onto board, with silver hot foil blocking on front and back cover. the foiling is a simplified version of the illustrations by Russell Cobb, commissioned for the project which were used for the press ads and on line and mobile applications - you can see them here:
The cover is very clever as it is effectively a case-bound book but the text is actually 'singer sewn', which means that the book opens nicely and sits flat. The fact that there isn't a formal, squared off, spine and that the board used is flexible means that, although it feels like a book it isn't as serious as a book, it has a lighter "browse me" feel.
You can read more about Singer sewing here:
The end papers are printed on Flora Anice, 130gsm and are printed all over, again using the illustrations.
If you aren't familiar with Flora, it is a recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. The thing this project exemplifies is creativity in print! Very few designers take a paper like Flora and print all over it ...and get this terrific effect!
Click to enlarge and see the specks!
Inks for offset litho are transparent. Designers (and often printers) forget this, so effects like this are often forgotten about! Design and print on plain white paper is easy (well, easier) - it's projects like this which challenge and push the boundaries.
The 32pp text is printed on our Omnia 150gsm - absolutely perfect for this project as it has a natural feel but reproduces the superb photography and interior shots beautifully.
...and here in the text is another fantastic surprise - six 148x98mm 'tip-ins' appearing throughout the text which use the illustrated theme with details highlighted in silver hot foil blocking.
The tip-ins are on the same as the end papers (Flora Anice 130gsm) - and beautifully executed
But "how come all these different colours?" I hear people asking. Quite simply, the sheets are all printed up on one sheet (Flora Anice 130gsm) in CMYK - simple idea, well thought out and beautifully executed.
Design for the whole Lower Mill campaign including this book is by Johnston Works. The campaign also encompasses press, on line and mobile applications, which were all created by Johnston Works.
Director on the project is Kirsten Johnston. The excellent print and finishing is by Push.

I'm sure that you can tell from the way that I've written about this project that this really is a special piece of print - it's one of those projects where all the elements that go into a piece of literature (concept/design/illustration/photography/print/paper/finishing etc) has all come together and collided (in a well orchestrated way!) to form a superb result.
Posted by Justin Hobson 20.08.2014

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Thanks for your comment! If I like it, I'll add it on. Cheers J