Thursday, 30 March 2017


Monohaus is a development of one, two and three bedroom apartments in Hackney by Union Developments. Don't Panic Partners (DPP) created the branding for the development, including the design of this lovely piece of literature. DPP say this about the project... "Avoiding a manufactured marketing approach, we took a black and white look at the world with our Monohaus branding. Capturing the colourful characters of Hackney in all their authentic glory. Real people, real words, real life branding"
The size is A4 (297x210mm) portrait and is perfect bound with a 4pp cover and an 86pp text. The cover and floorplans are printed on Ebony 350gsm and 135gsm ...from that other well known Hull based paper merchant!
The 32pp white text section is printed on Shiro Echo, Bright White 160gsm, which works beautifully with the black and white concept. Shiro is made by Favini in Italy.
With the exception of the colour images of the building, all the 'colourful' characters photographed for the publication are reproduced in mono.
The project is printed by Gavin Martin Colournet and is produced on their HP Indigo press. This means that although it looks mono, the images are actually printed in CMYK throughout.
Gavin Martin's HP Indigo is fitted with a white ink unit, which means that all the type and floorplans reproduced in the back section of the publication is also digitally printed.
The below image shows the spine, the perfect binding and the split of pages visible on the book edge.
Design is by Don't Panic Partners (DPP) based in London. Print is by Gavin Martin Colournet.
Posted by Justin Hobson 30.03.2017

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