Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by.
Venture Three is a branding agency based in London. This is the first of their "newspaper style" promotional literature, produced in the Summer of 2008.
The problem looking at an image like this is that you miss the scale of it! The size is 575x400mm, which is HUGE! ...and which is why there is an image below with a 450mm rule and a 380mm rule so you can get an idea of scale!
So that makes each of the following spreads a whopping 575mm x 800mm, which is more than enough space to show spreads of their work.
This is one of those projects that is hard to do justice to on this blog. The print image quality alone has left anyone that I have ever shown this job to, seriously impressed. It is a 24pp 'self cover' which has a deliciously floppy and tabloid newspaper feel. It is printed on our Redeem 100% Recycled 80gsm.
Given that Redeem 100% recycled is at best, off white and 100% recycled and 80gsm, the reproduction on this paper is superb. Below shows a detail of the new iPhone (well it was new in 2008) It is printed CMYK plus a fluorescent green solid. Printed offset litho by London based
Push.
As well as being a self cover format it is also completely unbound, so it flows beautifully in the hand.
As it is quite big and unwieldy, the finished item is 'endorsement folded' in half as in the image below....
Needless to say art direction and design was done in-house at Venture Three. The person who handled the project was Katy Bottomley but I'm afraid we've lost touch since.
Print is by London based printers Push and is truly superlative.
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