Tuesday, 20 February 2018

Grey Goose Alpine Cabins

Grey Goose vodka partnered with Radio Rooftop at ME London, to run a spectacular winter experience: Three luxuriously Alpine Cabins overlooking the London skyline together with a range of specially created Grey Goose Cocktails.
This is the piece of literature produced to promote the experience and to also list the exclusive cocktails.  
Click on images to enlarge
The 6pp invitation is 220x145mm, portrait and is printed on our Omnia 320gsm, which is a very bulky board with a subtle, natural texture and tactile surface. Reproduction is superb and the reproduction of the wooden cabin planks reproduced on the outside, feels wonderfully tactile.
The invitation has been digitally printed on an HP Indigo press. The inside colours are strong and punchy and the invite has a matt, tactile look and feel - in fact I can honestly say, every bit as good as litho! Although Omnia was never originally developed for digital, we now keep it as a stock item with "sapphire treatment". This treatment is often applied to more unusual papers and provides a "key" so that the inks (which are different to litho inks) work on the paper surface. The great thing is the job just doesn't look and feel like a 'digital' job.

I must also mention two other aspects of the production. The cover is beautifully hot foil blocked (the printers, Ashwyk, have got hot foiling machinery in house)
Click on images to enlarge
...and it is also beautifully finished, well creased which means it folds well, sits square and folds flat too.
Creative direction and design is by London based branding agency Ragged Edge.
Print and finishing is by Essex based printers, Ashwyk. Thanks to Joe de Wykerslooth for giving me some file copies.
Posted by Justin Hobson 20.02.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J