St. Barth Map

Sibarth, is one of the largest villa rental companies on the exclusive Caribbean island of St. Barth. KesselsKramer, who have studios in Amsterdam, London and Los Angeles conducted a total rebrand. KK developed a strategy based on the fact that Sibarth were the first villa company established on the island, and the only one run exclusively by people who live on St. Barth. KK emphasised this with a new campaign theme: 'Our Island. Your Way', new logo, website, editorial content and films. 

As part of the print collateral, they produced this map of the island... 

Click on images to enlarge

The finished size of the map is 160x120mm, which folds out to 320x480mm. It is not a regular map-fold, as you can see from the picture above, after folding up the front cover, you are faced with two 60mm flaps which meet in the middle, which neatly leads you into the content...

Below shows the inside of the map laid out flat.

Below shows the outside, with the map of Gustavia, the capital, on the right hand side.

Click on images to enlarge

The map is beautifully illustrated by French illustrator Cassandre Montoriol.

The paper used is our Alga Carta from FAVINI chosen because it was in keeping with the sustainable concerns of the island. Alga Carta is manufactured partly using algae harvested from the fragile marine areas, combined with recycled and FSC certified fibres. Algae blooms in abundance in certain areas, clogging up the flow of water in lagoons and endangering the eco-balance of the area.

The map is printed on Alga Carta, White 120gsm and the 53mm wide 'belly-band on 160gsm. If you aren't familiar with Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:

Design is by KesselsKramer, London and the Art Director is Tash Ingall and producer is Tialda Lublink. It is printed offset litho by Park Communications in London and my thanks to Gareth John for sending me file copies.

www.sibarth.com

http://www.kesselskramer.com/

https://www.cassandremontoriol.com/

https://www.parkcom.co.uk/

Posted by Justin Hobson 11.10.2021