Thursday 14 October 2021

JLR Editors Club

This is a piece of literature produced for Jaguar Land Rover PR and press department. The publication embodies all the core values that JLR stand for and consequently is produced to a very high specification.
The brochure comes in a slipcase/pocket, which together with the 4pp cover is made using Plike Black 330gsm from Cordenons. Size of the brochure is 240x168mm, portrait.  
The slipcase and cover is hot foil blocked in silver foil and the edges are gilded in silver, which does look exquisite.
The 40pp text is printed on our Omnia 120gsm offset litho - and it is printed wall to wall, solid black, CMYK images plus a special silver - all the type is printed in silver.
Click on images to enlarge
In line with the quality look and feel of the brochure, the biding is Singer sewing, which is totally characteristic for this brand.
Click on images to enlarge
The reproduction on the Omnia is magnificent, the CMYK, the solids and the silver which looks metallic, as you can see from the image below.
Art direction and design of the catalogue is by Imagination. Graphic designer on the project is Amish Shah  (www.work-in-process.eu). This is an exquisitely produced brochure which conveys exactly the right look and feel of luxury. Print is by Identity, based in Paddock Wood.
Posted by Justin Hobson 14.10.2021

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Thanks for your comment! If I like it, I'll add it on. Cheers J