This is Primark's Summer Lookbook....
Size is 310x235mm, portrait. The publication has a 4pp cover printed on a 300gsm 'house silk' which is matt laminated on the outside. The text is printed on our Shiro Echo, Bright White, which is 100% Recycled.
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...and of course we mustn't forget the boys section, which appears in the second section on the Shiro Echo:
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The quality of the art direction, photography, repro, print and finishing is superb. The paper also happens to have performed brilliantly - fleshtones and close up detail looking superb.
The oversize A4 format (310x235mm) flows superbly, large pages feel good on the Shiro Echo 120gsm.
The publication is bound as 'section sewn'. You can see the sections below:
Primark's international Headquarters are in Dublin and the UK offices are in London. Art direction and design is by London creative agency Odd. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London E3.
http://www.primark.com/en/homepage
http://www.oddlondon.com/
http://www.gavinmartincolournet.co.uk/
Posted by Justin Hobson 10.03.2017