From its London base, the
Stefano Marinaz Landscape Architecture studio works alongside international architects and designers on projects ranging from small private gardens to larger landscapes, and historical restorations to installations for garden festivals.
These are the most beautiful and beautifully produced business cards I have ever had the privilege to write about on this blog!
Stefano Marinaz appointed
Mercer Design for a brand refresh, part of which was the design of new business cards, which as many people now identify are the most important piece of print that most businesses produce.
I shall let the words of Stefano Marinaz explain...
If you know me you must also know how keen on plants I am. My passion for the natural world and understanding of plants started when I was very young sharing some special moments with my grandfather in the glass house, he was growing vegetables to be sold in the shop. More than 70 years ago he started a business in Trieste, Italy, where he was selling seeds and plants to professional and amateur growers. As the business developed further my father and my mum became part of “Marinaz Agraria e Giardinaggio” and after almost 40 years of work they managed to expand the company by selling, throughout Italy and abroad, seeds, plants, gardening tools, machinery and everything else that can assist professionals and amateurs in the gardens and in the fields. The seeds have been the core business of my family since the beginning and I am personally fascinated by their beauty and by the fact they are able to generate new life and endless possibilities for us as human beings as well as in my case for designers. Sometime it is important to see things with a closer look and this is why I have chosen the beautiful pictures by Robert Llewellyn to be part of my new business cards.
I selected nine seeds which I found very interesting mainly in relation to the plants they develop. It has been a very enjoyable design process with the fantastic team of Mercer Design
These gilt edged business cards are printed four colour process one side (seed images) and one colour on the face and are also hot foil blocked on the face in a bronze foil (
Foilco Ref: 6732). The gilt edging is in a matching bronze colour.
You may be thinking that these 1mm thick cards are duplexed ...but you'd be wrong! They are printed on our Sumo 1mm thick board - so how are they printed I hear you ask? - they are printed flat bed, offset litho by a very clever company called
Avenue Litho, based in Hackney, East London.
One of the reasons that this solution was chosen because the client wanted to avoid the card being 'bendy' which is characteristic of duplexed boards. Because Sumo is 'mill laminated' (a process that uses a lot of pressure and very little glue) the moisture balance is not interfered with, which is why the sheet maintains the correct moisture balance and therefore remains flat.
Posted by Justin Hobson 09.04.2019
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