Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and this publication is from 2008.
Absolute Radio - Launch Brochure 2008
On June 30th 2008 TIML took over Virgin Radio and re-branded the station as
Absolute Radio. This publication was the launch document produced for the press, employees and advertisers.
This newspaper style publication is a large format 420x297mm (A3) portrait and is a 24pp 'self-cover' left completely unbound.
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| Click on images to enlarge |
It is printed on our Redeem 100% Recycled 100gsm which is has a neutral white shade which gives the publication a 'newspaper' feel which really suits the editorial work that is being shown and which prints amazingly, as I hope these images show...
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| Click on images to enlarge |
Below is a detail image showing just how good the images look...
...and the below image shows the binding (or lack of it!) with the text all loose, so you can see the way the 4pp sections sit together...
Below image shows the way the 24pp text sits nice and flat...
Outside back cover:
The publication isn't as light as a newspaper but it flows freely in the hand.
Sadly I don't know who to credit the design and creative work to (if you know, please drop me a line), however I do know that Principal Colour in Paddock Wood did the printing. Printed offset litho, CMYK throughout.
https://www.absoluteradiotickets.co.uk/
http://www.principalcolour.co.uk/
Posted by Justin Hobson 01.09,2020
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