It is an A6 portrait format with a 4pp cover (240gsm) and a 16pp text (100gsm). It is produced on Redeem 100% Recycled which has a natural shade and feel to it but has reproduced the very detailed and exacting images superbly. The cover image is fantastic (in my opinion!)
Design and Art Direction is by Chris Bedson at Links of London.
Below are some of the spreads...
The promotion was accompanied by an additional 4pp card (Printed on Redeem 100% Recycled 315gsm) which had perforated tokens offering additional incentives for lapsed customers - very nicely done.
The job is very well printed and finished and was produced by The Midas Press in Farnborough which unfortunately went bankrupt in January this year [see my previous post http://justinsamazingworldatfennerpaper.blogspot.com/2010/02/midas-press-goes-bankrupt.html] http://www.linksoflondon.com/
Posted by Justin Hobson