Tuesday, 24 October 2017

The Marylebone

The Doyle Collection is a carefully curated collection of eight Irish family-owned luxury and urban hotels. Each hotel has a strong identity that is closely connected to its location. Set in the heart of London, minutes from Oxford Street, The Marylebone has 252 beautifully appointed guest rooms and suites, a host of facilities and an 18 metre swimming pool! 
Branding agency, Brave New World  undertook an extensive re-branding exercise of the parent brand and of each individual hotel. The work included everything from strategy to interior design, website, high-profile advertising campaigns and the literature for each hotel.
The size of the brochure is 260x185mm, portrait and is saddle stitched. The cover is printed on an uncoated 300gsm board.
Click on images to enlarge
The brochure is saddle stitched using three stitches:
 
The text material chosen was our Omnia, which would beautifully reproduce the photography with the rich interiors and exteriors superbly  ...and it looks wonderful! The 20pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.
Image reproduction is paramount but it was also important that the publication also projected the tactility of the interiors and in the image below the detail of the brasserie and the reproduction of the culinary fare.  An ordinary feeling silk or gloss coated paper wasn't an option, so Omnia fitted the bill perfectly.
Click on images to enlarge
Omnia is a very bulky paper but with a 20pp text and the saddle stitching, it lays nice and flat allowing each spread to be enjoyed without 'fighting' against the binding.
Branding and creative direction is by Brave New World. The designer on this project is Caroline King. Print by 21 Colour, based in Glasgow.

https://www.doylecollection.com/hotels/the-marylebone-hotel
http://bravenewworld.co/
http://www.21colour.co.uk/
http://www.carolinelking.com/
Posted by Justin Hobson 24.10.2017

Thursday, 19 October 2017

Beatrice Warde Memorial Lecture 2017

Regular followers of the blog know that I often write about talks or lectures that I think might be an interest to readers of this blog and this is just one of those events...

This year’s Beatrice Warde Memorial Lecture is being delivered Elizabeth Ellis and David Marshall from The Counter Press. They will talk about founding a private press and design studio rediscovering the joy of designing and making purely for pleasure, and the importance of learning to slow down. They’ll be discussing their work, influences and the challenges of balancing self-initiated side projects with the demands of commercial work.
Despite the very traditional methods and equipment, they aren’t complete luddites and continue to work with a growing list of clients who appreciate craft and attention to detail but require more modern means, allowing them to combine a love of letterpress with their branding background. The projects and approaches might be varied – from rebranding the iconic London restaurant Bibendum to a new publishing imprint.
So, if you want to hear about the ups and downs of getting a design business established and pick up some interesting and useful pointers - GET A TICKET. Don't delay.

The talk is on November 2nd at 7pm and there are still tickets available on Billetto:
https://billetto.co.uk/e/the-beatrice-warde-memorial-lecture-the-counter-press-elizabeth-ellis-david-marshall-tickets-209852

Tickets are only £12.50 (concessions available). The talk is being held in the Bridewell Hall at the St Bride Foundation in London EC4 on Thursday 2nd November starting at 7pm.

http://www.sbf.org.uk/
http://www.sbf.org.uk/events/the-beatrice-warde-memorial-lecture-the-counter-press-elizabeth-ellis-and-david-marshall
http://www.thecounterpress.co.uk/
Posted by Justin Hobson 19.10.2017

Tuesday, 17 October 2017

Farah Menswear A/W 2017

The Farah brand is an iconic, global clothing brand. The company was founded in the 1920s in Texas  by Mansour Farah and his wife as a shirt making business.  Quickly gaining a reputation for producing quality garments, they expanded into making other items of clothing including overalls, trousers and other general workwear including uniforms for the military. By the 1970's Farah became the biggest selling trouser brand in the UK.
 
A new visual brand identity has been created by Ric Bell at London agency POST- and this is the new look-book for the Autumn Winter 2017 collection
The 24pp catalogue is 300x232mm, portrait and is saddle stitched.

The 4pp cover is on Omnia 280gsm and 20pp text on Omnia 150gsm.
Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, some of the photography is quite dark, but there is no loss of detail, which is what can often happen printing on an uncoated paper.
Click on images to enlarge
The solid colours are rich and the fleshtones look superb!
Image showing the detail and skintone reproduction on the Omnia:
Click on images to enlarge
A really nice touch is the use of the brass (gold colour) wire for the saddle stitching.
Design is by POST-  and the creative director is Ric Bell. Photography is by Mattias Björklund, styling by Atip Wananuruks, grooming by Joe Mills.

Printing is by Identity, based in Paddock Wood, Kent and they have made a superb job of it - colour reproduction and solids are superb.

https://www.farah.co.uk/
http://www.deliveredbypost.com/
http://www.identityprint.co.uk/
Posted by Justin Hobson 17.10.2017

Friday, 13 October 2017

The Observable

I've written many posts on this blog which includes the phrase "...just the cover makes the difference!" and this is certainly an excellent example.

This is the publication by London gallery Rossi & Rossi for the show by artist Faiza Butt titled 'The Observable'.  Size of the catalogue is A5, portrait with a 4pp cover and 20pp text. Due to the tight restriction of the budget, the text is printed on a 'house silk' 150gsm, which works perfectly well but what makes this catalogue stand out, is the use of Colorset Flint 270gsm on the cover.
 The cover is simply printed in one colour, offset litho in silver (pantone 877) one side only, so a very economical print specification.
Print is also on the outside back cover.
 and the designer, Michael Windsor-Ungureanu was so impressed he wrote about how impressed the silver looked on the Colorset Flint....
Design is by Thread Design (Michael Windsor-Ungureanu). Printing is by Bowmans based in Leeds.

http://rossirossi.com/
http://www.threaddesign.co.uk/
http://www.bowmans77.co.uk/
Posted by Justin Hobson 13.10.2017

Tuesday, 10 October 2017

Grey Goose VX

Grey Goose VX is a pioneering new spirit, created by crafting Vodka with a hint of precious cognac.

This new spirit has been created by Grey Goose creator and MaÎtre de Chai, François Thibault. His passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create Grey Goose. By delving deeper into his expertise, Thibault has created a unique, new spirit - one that draws from past tradition, and expertly marries a hint of precious Cognac with Grey Goose vodka to create something truly distinctive.
 
This is a brand book produced to introduce Grey Goose VX. The size is an 'almost square' 210x190mm, with a 4pp cover on Omnia 320gsm and a 12pp text on Omnia 150gsm and uses singer sewing for the binding.
The cover is printed in "Grey Goose Blue" which is rich and the solid has printed beautifully. Printed offset litho throughout. The cover is hot foil blocked in silver (the goose) and in gold for the VX. The cover also has a debossed wave texture over the blue solid, stopping before the white border, so that's quite a tricksy bit of printing and finishing and it looks amazing
Click on images to enlarge
Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is wonderfully detailed and glass is not always the easiest thing to reproduce.
Centre spread....
Click on images to enlarge
Detail showing the singer sewing:
Creative direction and design is by London based branding agency Ragged Edge.
 
Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.
 
Posted by Justin Hobson 10.10.2017 

Thursday, 5 October 2017

Studio Culture

Studio Culture is the publication produced by this year's graduating students from the Kingston School of Art at  Kingston University's Art and Design Faculty.

To accompany their end of year show, they produced a publication which is a visual diary of ideas in their final year, an insight into the way they worked and played, emphasising the studio culture which has been developed on the course.
There are two publications. There is a fold out broadsheet (above). The size is 225x160mm which folds out 640x450mm. This is used both as a poster and also has the details of all the individuals on the course. The folded broadsheet is inserted into the main 'Studio Culture' booklet as you can see in the below image...
Click on images to enlarge
Above is the front cover and below shows the front and back cover opened out. The size is 232x165mm, portrait and is saddle stitched. It is a 64pp 'self cover' publication.
The paper used for both parts is our Shiro Echo Bright White 90gsm. Shiro is a 100% Recycled text and cover paper from Favini and as I'm sure you will be able to see from the images below, it prints beautifully. The publication is printed offset litho in CMYK throughout.
Click on images to enlarge
It's a very interesting insight to the final year of the course. It is well written with articles by students and tutors.
Click on images to enlarge
Centre spread:
...even though it's a 64pp, because it's on 90gsm it flows beautifully.
Design is by Ellie Game, Caiah Morash, Harriet Payler, Karen Tsang, Amber Ng. It was Ellie Game who dealt with the paper (me) and also with the print production with Paul Martin at Jigsaw Colour printers.

This really is an excellent publication and so much more engaging than most 'end of year show' publications. This is a far more insightful piece of literature.


http://kingstongraphicshow.co.uk/
http://www.jigsawcolour.co.uk/
Posted by Justin Hobson 05.10.2017