The Marylebone

The Doyle Collection is a carefully curated collection of eight Irish family-owned luxury and urban hotels. Each hotel has a strong identity that is closely connected to its location. Set in the heart of London, minutes from Oxford Street, The Marylebone has 252 beautifully appointed guest rooms and suites, a host of facilities and an 18 metre swimming pool! 

Branding agency, Brave New World  undertook an extensive re-branding exercise of the parent brand and of each individual hotel. The work included everything from strategy to interior design, website, high-profile advertising campaigns and the literature for each hotel.

The size of the brochure is 260x185mm, portrait and is saddle stitched. The cover is printed on an uncoated 300gsm board.

Click on images to enlarge

The brochure is saddle stitched using three stitches:

 

The text material chosen was our Omnia, which would beautifully reproduce the photography with the rich interiors and exteriors superbly  ...and it looks wonderful! The 20pp text is on Omnia White 150gsm, printed offset litho in CMYK throughout.

Image reproduction is paramount but it was also important that the publication also projected the tactility of the interiors and in the image below the detail of the brasserie and the reproduction of the culinary fare.  An ordinary feeling silk or gloss coated paper wasn't an option, so Omnia fitted the bill perfectly.

Click on images to enlarge

Omnia is a very bulky paper but with a 20pp text and the saddle stitching, it lays nice and flat allowing each spread to be enjoyed without 'fighting' against the binding.

Branding and creative direction is by Brave New World. The designer on this project is Caroline King. Print by 21 Colour, based in Glasgow.

https://www.doylecollection.com/hotels/the-marylebone-hotel
http://bravenewworld.co/
http://www.21colour.co.uk/
http://www.carolinelking.com/

Posted by Justin Hobson 24.10.2017