Grey Goose VX

Grey Goose VX is a pioneering new spirit, created by crafting Vodka with a hint of precious cognac.

This new spirit has been created by Grey Goose creator and MaÎtre de Chai, François Thibault. His passion for crafting extraordinary spirits began as a Cellar Master in Cognac and led him to create Grey Goose. By delving deeper into his expertise, Thibault has created a unique, new spirit - one that draws from past tradition, and expertly marries a hint of precious Cognac with Grey Goose vodka to create something truly distinctive.

 

This is a brand book produced to introduce Grey Goose VX. The size is an 'almost square' 210x190mm, with a 4pp cover on Omnia 320gsm and a 12pp text on Omnia 150gsm and uses singer sewing for the binding.

The cover is printed in "Grey Goose Blue" which is rich and the solid has printed beautifully. Printed offset litho throughout. The cover is hot foil blocked in silver (the goose) and in gold for the VX. The cover also has a debossed wave texture over the blue solid, stopping before the white border, so that's quite a tricksy bit of printing and finishing and it looks amazing

Click on images to enlarge

Omnia was chosen because it would work with the rich detail that is present in the images but that would still give a natural look and tactile feel. As you can see from images, the photography is wonderfully detailed and glass is not always the easiest thing to reproduce.

Centre spread....

Click on images to enlarge

Detail showing the singer sewing:

Creative direction and design is by London based branding agency Ragged Edge.

 

Printing is by Identity, based in Paddock Wood, Kent and they made a superb job of it - colour reproduction and solids are superb.

 

https://www.greygoose.com/us/en/our-vodkas/vx.html

http://www.raggededge.com/

http://www.identityprint.co.uk/

Posted by Justin Hobson 10.10.2017