Jobs from the past - Number 52



Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Association Gallery Leaflets 1997-2000

The Association of Fashion & Advertising Photographers (AFAP, although it later became AFAEP when editorial photographers were embraced) was originally founded in 1968, changing its name to The Association of Photographers in 1993.

 

During the late 1990's the AOP had their gallery and exhibition space at 81 Leonard Street, EC2 and the gallery manager was Alex Steele-Mortimer. Being a self funded 'trade body', resources were extremely limited, although the subject, brief and raw material was fantastically creative.  Alex commissioned Frost Design for the promotional leaflets for quite a long period. They stick in my mind as being incredibly simple, yet because of their powerful use of cropped, interesting images, single colour print and quality paper they had a consistency and quality that stands high today.

The finished size is 210x95mm (roughly a DL format) and is 12pp, folding out to a flat size of 210x570mm.

The format of this leaflet works particularly well as the text concertinas into the folded spine. This works particularly well for this type of leaflet as because it effectively creates a spine and the foredge of text - some leaflets fall open in all directions! This is neat and tight and as a result feels less like a leaflet and more like a piece of less throwaway literature.  

Text on the inside reads at 90degrees to the outer. Some people may disagree but I find this a very easy to read and inviting publication.

 Picture below shows the way the text folds into the spine

The papers used were a variety of the period, and depended on the use of the one colour that they were being printed (don't forget this was a time when one colour litho printing was substantially cheaper than CMYK!). Materials used were Matrisse 140gsm, Modigliani Neve 145gsm, Redeem 100% Recycled 130gsm etc....
The crops of the fantastic images were always good. Below is the cover of June/Sept 97 edition with photograph by Spencer Rowell:

Below is a selection of covers from my collection.

Click on image to enlarge

Creative director was Vince Frost who now runs Frost in Australia. Various designers worked on these jobs in that period but I know for certain that Andrew Collier, Melanie Mues and Sonya Dyakova were responsible for the majority. They are all now independent designers working in London.

Print was offset litho by The House Of Naylor, one of the last printers based in Clerkenwell, they are no longer in existence.

http://www.the-aop.org/
www.muesdesign.com
www.atelierdyakova.com
http://www.frostdesign.com.au/

Posted by Justin Hobson 04.02.2014

The Miners' Hymns

The Miners' Hymns is a film by American artist Bill Morrison, set in the former coal mining communities in North East England. The film is entirely without words, the soundtrack featuring an original score by Icelandic composer Jóhann Jóhannsson. The film depicts the hardship of pit work, increasing mechanisation, the role of trade unions in organising and fighting for workers’ rights. The film uses archive footage from different eras spanning 100 years – from early footage of primitive conditions, through large scale mechanisation up to the miner's strike of 1984-5.

The promotional literature consisting of flyers and cards. They are reminiscent in their look and feel of leaflets that were used when printing a leaflet to be handed out during large meetings and rallies was the only effective way to disseminate information to a large audience, rather than the social media of today.

Printed in just one colour, offset litho, they are printed on our Colorset (100% recycled) coloured range. The A5 flyers are printed on our Colorset Lemon 120gsm.

The A6 postcards are printed on Colorset, Sandstone 350gsm (also printed in one colour)

Design is by London design agency ARPA (A Research Projects Agency). The studio is run by creative partners Jasmine Raznahan and Ted Lovett.

The film is currently on a tour around the North east of England until the end of February and is supported by the Arts Council. Print is by Principal Colour.

http://theminershymns.com/
http://www.a-r-p-a.com/
www.principalcolour.co.uk

Posted by Justin Hobson 31.01.2014

The Wimpole Building

This is simply one of those really amazing projects which has lots of different features. It's a property brochure for an amazingly high specification building. The Wimpole Building was formerly the Western District Postal Office built in 1909. The redevelopment of the offices in the building retains the original Portland Stone façade which is an impressive frontage on Wimpole Street.

 

The book is an impressive 330x250mm and has a hard "case-bound" cover. On the front cover there is a high gloss white panel with a hot foil and emboss which is platesunk. Very beautiful. The cover is printed on a linear embossed covering paper.

The overall thickness of the book is 12mm thick

The material chosen for the text pages is our Omnia 150gsm. This material has a high bulk, required as effectively this is only a 28pp text. The photography has reproduced brilliantly on the Omnia, as has the beautiful flat pale mint, solids...

Above is the opening spread, showing the impressive façade. The picture below shows the spread which is one of the lovely features of this project. The pages are double thickness (folded back on themselves and glued) and in the die cut corner slots are individually inserted photographic prints, as in a traditional photograph album.

Close up to show inserted photographs:

There are two spreads with the inserted photographs.

The remaining pages show the interior and exterior of the building from a variety of different angles.

Lovely grey flat solids for the floorplans, which also have two throw-outs.

Design is by Egelnick and Webb. Creative Directors are Toby Egelnick and Malcolm Webb.  There are some beautiful touches, really high production values which make this a truly exquisite piece of literature. Royal London Asset Management, CBRE and  Strutt & Parker commissioned Egelnick and Webb for the whole branding exercise, including the website and hoardings:
http://www.egelnickandwebb.com/case-study/cbre/the-wimpole-building-website

Printing of the sales brochure is by Identity, based in Paddock Wood, Kent and they have made a superb job of it - colour reproduction is fantastic - the solids look amazing as do the colour images. The finishing with the inserted pictures and throw-outs is stunning.

 

www.thewimpolebuilding.com

www.egelnickandwebb.com

http://www.identityprint.co.uk/

Posted by Justin Hobson 29.01.2014

Big Book Parade Catalogue

This is the  'The Big Book Parade' catalogue which showcases the new books from HarperCollins publishers, in the Autumn. Throughout the publication are the same illustrations as on the invitations to the launch event (see previous post) by Brett Ryder (Heart Agency) commissioned to reflect the wide and diverse range of titles 'on parade' at the event and in the catalogue. 

 

The size of the catalogue is 297 x 165mm, portrait and is saddle stitched. The 4pp cover is on our Modigliani Candido 260gsm, which has a "feltmark" texture similar to that of a watercolour paper which works brilliantly with Brett's illustrations. The 32pp text is on our Neptune Unique FSC 135gsm, which is a smooth uncoated with a dazzlingly white shade and the illustrations have reproduced fantastically. 

 

The choice of material for the text of this job was important. Typically illustration on a coated paper looks "wrong" (in my opinion and in the opinions of many designers!) However, this publication also had lots of great commissioned photography included, so it was important to have a material which worked for both without compromising either and as I hope these pictures show, it looks great.

Design and art direction is by Zoë Bather.

The catalogues are printed offset litho in four colour process. Print was handled by Alan Mountain at Forward Print (sales@forward-print.com)

www.harpercollins.co.uk
www.zoebather.co.uk
www.heartagency.com

Posted by Justin Hobson 30.10.2013

The Orangery

The Orangery is an exclusive wedding venue situated just outside Maidstone in the grounds of the old Turkey Mill, where paper was made for over 200 years. The site now boasts a business park and this stunning wedding location.

 

This is the marketing collateral produced for the venue, which includes the brochure, with inserts, together with compliment slips and business cards.

The brochure size is 230mm square and is saddle stitched. It has a 4pp cover with a 8pp text printed on Omnia 280gsm and 150gsm. The photography supplied by three professional wedding photographers, has reproduced brilliantly on the Omnia as has the light metallic gold solid areas and type. The whole job still has the tactility and natural uncoated feel that was required. The literature has a self-assured look and feel.

Picture below showing half height pocket on inside back cover with three stepped printed inserts on Omnia 200gsm.

Business cards (280gsm) and compliment slips (150gsm) printed in the pale metallic gold on Omnia.

Branding and literature design is by Maidstone based consultancy We are Tangerine. Design director on the project is Claire Hobbs. The printing (which is excellent - the metallic is superb) is by Tunbridge Wells based printer Fox Print.

 

http://theorangerymaidstone.com/weddings/

http://www.turkeymill.com/
www.wearetangerine.co.uk
www.foxprintservices.co.uk

Posted by Justin Hobson 23.01.2014

What is ...Acid Free Paper?

What is ...Number 1
This is the first of my "What is ....? posts. Published in the middle of the month, they will cover various aspects of paper, printing and finishing in greater depth. Many of these subjects are complex, so these posts are intended to be a brief description and summary.

What is ...Acid Free Paper?
It is an unfortunate fact that that no paper and printed literature will last forever. Paper is a 100% natural product which is affected by light and air and can yellow and become brittle over time.

Papers described as "Acid Free" are more resistant to the effects of ageing and will are more suitable for producing literature for archival purposes.

Acid free symbol

Acid free papers can be produced from all kinds of cellulose fibres. The papers made from wood fibre which are best able to resist ageing are manufactured from fully bleached chemical pulp and do not contain any residual lignin. Lignin is the stuff that makes the walls of plant cells strong and it's tough to break down and is acidic by it's nature (it’s like tree sap but is not actually sap). To produce acid free papers it is essential to remove the lignin to trace amounts.

During the papermaking process, 'sizing' is added both internally (in the pulp) and on the surface of the sheet. The purpose of 'sizing' (which is added to most paper types) is to resist the penetration of liquid in the finished product and in the case of printing papers, to assist with printability. The chemicals used in sizing for acid free papers are alkaline in nature and chalk (calcium carbonate) is generally used to size the surface (which is also alkaline). The paper will also be 'buffered' with a solution which prevent changes in the pH. To be regarded as truly "acid free" the end product needs to have a pH value of between 7.5-10.0

Today, the vast majority of  papers produced for the print market are acid-free and this is mainly because paper mills now use chalk (calcium carbonate) rather than china clay as the filler in the manufacturing process. Chalk reacts with acids and therefore the pulp needs to be chemically neutral or alkaline.

Although acid free papers have a longer life and are regarded as 'archival', they are not necessarily regarded as true 'archival papers' ...that maybe a future subject for another  "What is ...."

 

Posted by Justin Hobson 21.01.2014

What is ...?

Several people have suggested it would be good if I could write about various aspects of paper, printing and finishing in greater depth. Articles that take a subject at a time rather than explaining a processs or technique as it may occur in a project. Having said that, many of these subjects would require whole books to describe, so these posts are intended to be a brief description and summary.

It's a lovely idea (and slightly burdensome to write!), so I've decided that I'll make it roughly the middle post in every month. So tomorrow is the first of the "What is...?" posts.

Posted by Justin Hobson 20.01.2014