Wednesday 2 December 2020

Jobs from the past - Number 133

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by. Given the sad news this week that the Arcadia group has gone into administration, I thought I'd show you this superb project for Topman which is part of Arcadia.

Topman - Spring/Summer 2011

Topman is the Arcadia group's fashion conscious male brand and this piece of literature is produced to the very highest standard with superb art direction, photography and print reproduction - and a few little tricksy surprises lurk within as well!
This lookbook is 350x280mm, portrait format which is just a lovely size - different (not uneconomical either) but just feels right for it's sub A3 and slightly squarer format.
The piece has a 4pp cover and a 68pp text and is perfect bound.
It is printed offset litho in CMYK throughout - colour reproduction is fantastic - solid flat areas of colour work amazingly well as do the mono images. The sense of space in the job is fantastic - the spread below has a completely blank page - an excellent unhurried piece of design for print. 
...and here's for the surprise (well three of them actually). There are three smaller (310x230mm) right hand page "throw outs" with closer up detail shots. These are printed on our high gloss, one sided cast coated paper Astralux 115gsm. The images are printed on the gloss side (see below) and the uncoated reverse (see above pic) is printed in a flat solid cool grey.
The below image shows the flat uncoated reverse side of the Astralux, printed grey over the high gloss face side with the CMYK images...
The 68pp text is printed on our Omnia 120gsm which gives it that dead matt, tactile feel but with great reproduction - let the pictures do the talking...
Below is the detail image showing the fantastic reproduction on the Omnia:
For me, one of the joys of this piece of literature is the way it easily flows in the hand. Many designers will use a really heavy cover when producing a document with a substantial number of pages and this can cause disruption with the way the cover interacts with the text - it can be way too flicky! The cover of this job is 200gsm - it is on Omnia, which is a bulky material, but it is the perfect weight.
The cover is beautifully hot foiled blocked in gloss white foil.
...and if that wasn't enough the whole book is inserted into a custom made capacity envelope, also made out of Omnia 200gsm.
Art Direction and design was by Gill Patchett who worked in-house at Arcadia. Production was by Stephanie Johnson. Photographer is Boo George  with production at Streeters. Printing was by Ortek printers in Walsall. Gill very kindly sent me some file copies:
So what are people doing now? Arcadia has gone bust this week. Sadly Ortek Printers went bust back in 2017. Gill Patchett is now a freelance Art director and Designer ...and Fenner Paper? yep, we're still here doing good stuff!


...and if you'd like to read my original post about this job from 2011 and see how my powers of description and prose have improved, you can read it HERE.
Posted by Justin Hobson 02.12.2020

Sunday 29 November 2020

St Bride Foundation 125th Anniversary

As many readers of this blog will know, this month the St Bride Foundation celebrates their 125th anniversary. To coincide with this, they are running a crowdfunding campaign to raise money for the Foundation to fund a year of special events (throughout 2021) and most importantly the beginning of a project to digitise the extensive Library enabling the collections to be shared with the global audience they deserve.

It brought to mind a fantastic project for the St Bride Foundation which I was involved with last year which I never wrote about but now having plagiarised (with permission!) the excellent blog article by Alistair Hall of We Made This, here it is...
Fourteen artists, designers, writers, illustrators and musicians were asked if they would collaborate in pairs to each create a poster designed to celebrate and highlight the rich and varied collections held within the St Bride Library and the building itself. The Collections and Collaborations project culminated in an evening to celebrate their work and the items from the collections that inspired them. The private view, held last May, included a series of short lectures from some of the collaborators about the process behind their work.
The collaborators are: 
Catherine Dixon & Mick Clayton 
Pam Smy & Ness Woo
Bob Richardson & Alistair Hall
Tom Gauld & John L. Walters
David Pearson & Paul Barnes
Anil Aykan & Jonathan Barnbrook (Fragile Self)
Tom Etherington & Keith Houston

There are 7 posters in total, each printed in an edition of 60, all printed on papers supplied by Fenner Paper and all printed Offset Litho by Boss Print ...and what a set it is!

Designer, writer and teacher Catherine Dixon worked with freelance type compositor Mick Clayton, who manages the St Bride Print Workshop. They went the extra mile – well, several extra miles to be honest – and letterpress printed their creation in the print workshops at the library, onto Shiro Echo, White 160gsm. It features a collection of ‘lost words’ from the printing trade.
Click on images to enlarge
Book designer Tom Etherington, from Penguin Press, working with author Keith Houston, who wrote the fantastic books Shady Characters and The Book, created this fantastic print...
Click on images to enlarge
The image above doesn’t really capture the brilliant way it’s been printed though. All the grey text is actually printed in black on the reverse side of the poster, showing through the semi translucent 60gsm Sixties stock, as you can see here:
The type on the above poster is set in Commercial Type’s Thorowgood Grotesque and Caslon Doric Wide.

Anil Aykan & Jonathan Barnbrook from Barnbrook Studio are also musicians and have just released their first self titled Album ‘Fragile Self’. They took a set of song lyrics from a broadside they found in the library, and created this contemporary version, featuring a bespoke typeface...
Click on images to enlarge
I discussed the poster with Jonathan and the concerns about the dark image and how it was important that the reproduction retained it's detail, which is why we decided on using Omnia 150gsm, which would reproduce the image without losing clarity.

Illustrator and teacher Pam Smy teamed up with book designer and lecturer Ness Wood (together with Maisie Paradise Shearring they make up Orange Beak Studio), and created this print based on the work of Beatrice Warde, printed onto Pergraphica Smooth, Natural 120gsm.
Illustrator Tom Gauld was paired with John L. Walters, author, musician, and editor of Eye magazine. John wrote a piece about the experience of visiting St Bride Library, and Tom created this stunning print around it. It’s printed onto Gardapat 13, Klassica 115gsm.
Click on images to enlarge
Here’s a detail...
Book designer David Pearson, worked with type designer Paul Barnes from Commercial Type, showcasing some more types from Commercial Classics. The posters were printed onto different shades from our Colorset range in 120gsm, the below image printed on Colorset Solar...
...and last but by no means least, here is the poster by Alistair Hall and Bob Richardson. After research in the Library, Alistair was inspired by the incredible elongated sans serif typefaces fom the R D DeLittle “Eboracum” Letter Factory. The finished result uses the Colophon Foundry’s recently released Coign type family and was printed on our Creative Print Champagne 170gsm
Click on images to enlarge
The below image shows the set of posters for sale during the launch evening. Some of these posters are still available and you can buy them HERE. Each poster has been produced in a limited edition with all profits going to the St Bride Foundation.
The project would never have been possible if it were not for the support of Boss Print who donated the printing, which was no small thing. Also, I must mention Becky Chilcott, the organiser, without whom this event would never have happened and my thanks again to Alistair Hall for allowing me to use the images and copy from his blog.

During this crowdfunding campaign, what better way to remember why the St Bride Foundation is such a valuable resource? - right in the heart of London and worth YOUR support. At the time of writing, the crowdfunding campaign stands at £36,000 of a £50,000 total with 15 days to go ...so please pledge your support right now! ...and tell your friends - remember many £10 or £20 donations will all help get to the target.

Thursday 26 November 2020

Gold at the Heist Awards

The Heist Awards celebrate the best of excellence and innovation in education marketing. Established in 1990 by Havas Education, this year they celebrate the 30th year of the awards. Normally it is a live gala event held at a London hotel but this year the event held last week was a virtual ceremony.

It was great to hear that Boyle & Perks won the Gold Award for the best specialist institution prospectus for their Guide to Central Saint Martins School of Art and Design.
The Judges comments are: “This entry pushed the boundaries of the genre effortlessly. The outstanding use of visuals conveys excitement and remains true to its brand throughout. An outstanding submission, well -written with a clear plan, well -executed and with strong ROI outcomes. Top work – others can learn much from it, the team should be very proud" 

I wrote about the previous year's prospectus, which featured Astralux on the cover HERE:
Design is by Boyle & Perks and congratulations on getting well deserved recognition for creating another excellent CSM prospectus. You can see all the winners HERE.

Posted by Justin Hobson 26.11.2020

Tuesday 24 November 2020

New Sarah Boris artworks

Some news, hot off the press today...

Harvey Lloyd Screenprint is a silkscreen print studio based in the South East of England and their work has appeared on this blog many times over the years. Established 40 years ago, they produce work for some of the best names in the industry, Harvey Lloyd have gained a reputation for having artists at their studio and working together to produce their artworks.

There are two new prints which are the result of their collaboration with artist and graphic designer Sarah Boris, One Step and Clover and here they are being printed...

Clover is printed in 4 colours and One step is printed in 3 colours. The size of both prints is 400mm square and here are the finished prints...
Click on images to enlarge
Each of the prints is numbered and signed by Sarah.
...and of course I must mention that they are printed on our wonderful Matrisse 250gsm, which is an uncoated, white board range with a high bulk (330microns) is FSC certified and Acid Free. These beautiful prints are available directly from their online shop HERE 

Posted by Justin Hobson 24.112020

Friday 20 November 2020

PEEL Limited Edition Book

‘PEEL’ is an exploration of self-identity. As a reaction to the scrutiny young people undergo through social media, Marksteen Adamson created the PEEL programme which works with groups of young people and uses photography and poetry to help them explore their identity and who they are rather than just focussing on what they look like. Social media, self-expression and self-identity present growing problems for young people, and there is growing evidence that this pressure is contributing more and more to mental health issues.
Launched in 2017, the project is the culmination of a three-year study, that has acted as the foundation and prototype for the training programme. The PEEL project has been developed into curriculum based resources to enable educators and service providers to run the programme.
This limited edition book comprises 30 studies, each with their own unique poem and photographic portrait and containing the latest statistics. Size is A5 (210x148mm) portrait has 114pp of text (plus the throw outs) in a 'casebound' cover and section sewn binding.
Click on images to enlarge
The amazing thing about this book is that each of the 30 case studies is printed across a right handed 'throw out' in the book.
The book is printed Offset Litho on GardaPat 13, Klassica 115gsm. For readers not familiar with GardaPat 13, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt - some which incorporate the word matt in the name, but aren't! Apart from the high quality matt surface, this paper has an extraordinarily high bulk (thickness).
It is hard to describe the 'dead flat' mattness that is a characteristic of this coated paper but the print result is totally flat as you might see in the below images...
Click on images to enlarge
Gardapat Klassica is a pale ivory shade and is perfect for colour reproduction as well as the solid colour and metallic gold used for the statistic section...
The reproduction and printing is excellent and does the superb photography justice, however the feature that is most amazing about this book is the attention to detail in the binding - it is simply incredible.
If you look at the above image showing the foredge of the book, it looks perfectly even, in fact it's flawless - but then consider that 30pages of this book are throwouts! It is points of a millimetre perfect!

The inside sewing is perfect as you can see in the image below...
...and the spine is equally as perfect.
Marksteen Adamson is co-founder of Cheltenham marketing and brand agency ASHA. Design of the book is by the team at ASHA with designers Scott McGuffie, Simon Dryland, Emily Kane and Hannah Mapleston.

The superb print and even more exceptional binding is by Boss Print, who are based in West London. A truly amazing piece of print and binding.

Posted by Justin Hobson 20.11.2020