Wednesday, 20 June 2018

Sylph Editions in China

Based in London, Sylph Editions publish fiction, monographs, theoretical essays, limited-edition art and photography books. Some of their work is of particular interest to buyers in China, so they produced this piece of literature as a promotional piece for the Chinese market.
The size of the publication is 210mm square. It has a 4pp cover printed on our Colorset (100% Recycled) Bright Red 120gsm and a 16pp text printed on our Neptune Unique SoftWhite 120gsm. Notice the deliberately lightweight cover - on a 120gsm! allowing the publication to flop and turn beautifully which suits the size and format superbly ..and it also works with the three hole sewn binding as you can see below:
The text is printed using an HP Indigo digital press and the results are superb, beautifully showing the books and publications that they produce.
Centre spread, with three hole sewing and red thread in spine.
Detail showing the three hole sewing:
The below spread shows the book, Painted Nudes about Saul Leiter's painted works. You can read more about this project here:
Design and Art Direction is by Ornan Rotem at Sylph Editions.

Printing and the terrific finishing - which was all achieved in house is by Zone Graphics, based in Paddock Wood in Kent.
Posted by Justin Hobson 20.06.2018

Thursday, 14 June 2018


Wichelstowe is a development by Swindon Borough Council, south of Swindon Old Town. Bell Integrated were commissioned to develop the Wichelstowe place brand, guidelines, messaging, literature and collateral, followed by a site-level sub brand including naming Canalside for a number of mixed use parcels sitting alongside the Wilts Berks Canal. This is the sales brochure for Canalside.
Size of the publication is 265x210mm, portrait with a 4pp cover on Omnia 320gsm and a 12pp text on Omnia 150gsm. 
Click on images to enlarge
The material chosen for the publication is our Omnia. This material has a high bulk, required as effectively this is only a 20pp brochure. The photography has reproduced brilliantly on the Omnia, with the combination of exterior and interior photography and fleshtones..
A really nice feature is the singer sewn binding, which you can see here on both the exterior and interior of the publication.
Click on images to enlarge
Even though the 150gsm text paper is bulky, it still rolls and flows nicely in the hand without feeling too stiff and rigid.
Art direction and design is by Bell Integrated. You can read more about the whole project here: Printed offset litho throughout. The excellent print, repro and finishing is by Gavin Martin Colournet, based in London
Posted by Justin Hobson 14.06.2018

Friday, 8 June 2018


...just the cover makes the difference!

Here's an interesting project which is well worth a look, because of the interesting design concept and the way the cover is used to add to the quality and feel of the whole project.
This 48pp guide was produced to accompany an international touring exhibition called Reconstruction: Cultural Heritage and Making of Contemporary Fashion. This exhibition is touring around the world and is funded by the British Council.
Click on images to enlarge
Size of the publication is 210x130mm, portrait. The 48pp text is printed on a 130gsm printers "house silk" which, as you can see from the image below, is perfectly acceptable and the economical choice.
The cover however, is what really makes the difference to this publication. It is printed on ZETA, Linen, white 150gsm and I hope you'll be able to see the embossed linen texture in the image below...
Click on images to enlarge
The exhibition was designed by Pippa Nissen and design studio Kellenberger-White, who produced the literature. A really interesting aspect is that Kellenberger-White also developed a new typeface in response to the theme of the exhibition. The typeface is based on an observation by Alan Fletcher who spotted a modular grid on the reverse of a Russian Post Office envelope. Kellenberger-White drew a new alphabet originating from that grid, which was previously only drawn for numbers.
The grid is reproduced on the outside back cover of the catalogue....
...and of course the use of a linen embossed paper is perfectly in keeping with the "grid" concept and makes the catalogue look and feel very special.

Inside back spread:
 A very interesting project and you can read more here:

Creative directors at Kellenberger-White are Eva Kellenberger
and Sebastian White.
Posted by Justin Hobson 08.06.2018

Tuesday, 5 June 2018

The World Cup for type lovers...

Here's a World Cup wallchart for the typographic purist!
This A1 size wallchart is very simply produced in just two colour litho and is printed on our wonderful Shiro Alga Carta 90gsm from Italian paper manufacturer Favini. Shiro Alga Carta began life as a way to utilise the damaging algal blooms which were clogging up Venice lagoon. Now the lagoon in Venice has been cleared of this problem, the concept has now been extended to help the clean up process in other fragile marine areas.
Design is by David Coates, who also happens to be a member of the ISTD board (International Society of Typographic Designers). Printing is by Typecast Colour in Paddock Wood.
We will be sending out some of these wallcharts in the post, but if you want to make absolutely sure you get a copy for next week, you can email me
Posted by Justin Hobson 05.06.2018

Friday, 1 June 2018

Jobs from the past - Number 104

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by and here's one from 2015.

McQ AW 2015
McQ, is the contemporary brand from Alexander McQueen which takes inspiration from street culture "evoking the varied and ever-evolving style tribes that spring up around Britain’s rich music and art scenes. Drawing on references from uniform and the military, core staples of the British wardrobe are re-imagined each season in new guises. Traditional techniques are used in contemporary ways, creating pieces that are both functional and beautiful"
Creative Director of Alexander McQueen and McQ is Sarah Burton and these fold out broadsheets were used as inserts for both the Men and Women's ranges.
 The finished size of the inserts are 210x280mm, folding out to 420x280mm, as below...
 …and then out to the full size of 420x560mm. Below is the Womenswear collection.
The broadsheets are printed on StarFine White 100gsm. Starfine is a quality, uncoated paper and as the images show, image reproduction is excellent. The detail of the clothing, fleshtones and on the detail images, even the fabrics is excellent - great detail for an uncoated paper, colours are bright and vivid and the solid black is superb. Menswear is below....
Produced on 100gsm, with the folds it has enough solidity to hold together well but also opens nice and flat and flows in the hand.
Design and art direction is by Rupert Smith who is a freelance art director based in London. This is an elegant and splendidly produced publication. To get these dark images to look this good on an uncoated paper is a real achievement. Print is by Rob Squires at Pureprint.
Posted by Justin Hobson 01.06.2018

Friday, 25 May 2018

REMAKE swatch

This is the new swatch for the wonderfully exciting REMAKE range from Favini. This paper really is unique as it is made partly using the discarded residue of the leather manufacturing process and is a revolutionary example of ‘upcycling’.
The dictionary definition of ‘upcycling’ is to reuse discarded objects or materials in such a way as to create a product of higher quality or value than the origin. Remake is leather ‘upcycling’ on an industrial scale and represents the latest frontier in upcycling in the paper sector. This unique and innovative paper replaces 25% of wood tree pulp with leather residues.
Click on images to enlarge
Remake comes in six natural shades and in weights from 120gsm and with three shades available in 520gsm! Remake is not only a unique paper made of leather: it’s also 100% recyclable and compostable, and perfectly suited to luxury printing and packaging.
Click on images to enlarge
The residues, which are visible on the surface (as you can see in the above image) give the paper its distinctive look and its amazing soft and velvety feel. Remake contains 40% of post-consumer waste, is also FSC accredited and the leather by-products are sourced from traceable Italian origin.

Favini have also produced an "inspiration booklet" titled Up-Cycling. The book shows different print examples, including foiling, silkscreen, offset printing etc...
Favini won the top award at the European Recycling Awards last year. The awards are organised by the European Paper Recycling Council (EPRC) and the ceremony was held at the European Parliament in Brussels last October.

If you would like a swatch or print booklet, email me:

Posted by Justin Hobson 25.05.2018

Monday, 21 May 2018

The 4th Wayzgoose at the St Bride Foundation

Yesterday, I had a stall at the St Bride Foundation WAYZGOOSE. This is a term (unfamiliar to most people) that used to refer to an annual holiday in a print-works and was often an awayday to the coast or some other sort of day out, more often than not, paid for by the firm.

In this instance the St Bride Wayzgoose is a kind of letterpress 'bring and buy' sale.
Thirty tables displaying and selling many different items - everything from lead type to the Adana tabletop presses from Caslon, to secondhand book and printed examples of work.
Below is the table that I was allocated, where, as with previous years, I adopted a "throw it all on the table" approach! I took lots of offcuts and discontinued paper and board items. All paper and card sold by weight - 30 pence per 100 grams.
...and here is my new, beautifully crafted 'Weigh & Pay' signage 
It was sign-written by Helen Ingham from the Hi Artz Press, pictured below and I am really touched that she kindly produced such an exquisite sign. I am sure it will come in useful for many years to come!
I served at my 'paper stall' from 11am to 4pm  ...and by the end of the day I had raised a record breaking £247.00, all donated to the St Bride Foundation.

My thanks to Mick Clayton for organising the event and to all the staff and friends at St Bride.
Posted by Justin Hobson 21.05.2018

Wednesday, 16 May 2018

Jimmy Choo - Cruise 2017

Founded in 1996, Jimmy Choo is now an iconic luxury fashion brand defined by an empowered sense of glamour and a confident sense of style. This is the beautiful new brochure for the 2017 Cruise collection...
The size is 210x148mm (A5) portrait and is saddle stitched. The publication has a 8pp cover with a 28pp text.

The 8pp cover is printed on our Omnia 280gsm. Both the cover and text are printed CMYK plus a metallic gold pantone as a special. The front cover has a raised, embossed foil for the Jimmy Choo brandmark - which I hope I have managed to capture in the image below. Omnia is a very bulky sheet, so it embosses superbly, taking a deep embossing superbly.
Click on images to enlarge
It is printed offset litho in four colour process throughout. As always (...this is the plug for the paper!) the images look superb on the Omnia; the fleshtones in particular look absolutely stunning and the reproduction of the jewels and metallic images is great - keeping all the detail in those heavy areas of CMYK together with uncoated paper tactility which would be lost on other papers.
Click on images to enlarge
The detail on the handbags in the below image is stunning...
The size and combination of weights is just right and the book flows superbly in the hand.
The book is section sewn, with a nice flat spine which is also hot foil blocked.
Art direction and design is by the design studio at Jimmy Choo. The peerless print and print production is by Gavin Martin Colournet.

Posted by Justin Hobson 16.05.2018