Tuesday, 13 February 2018

Honest Burgers

When Tom Barton and Phil Eles set up their burger business, they had a single goal: do fresh, high-quality British burgers and do them well. Since establishing the first Honest Burgers in Brixton Market in 2011, they've stayed true to that goal. They have now opened their own butchery so they can make the burgers they'd always dreamed of - their way, from scratch. 

They now have 25 restaurants in London and the regions, plus a field kitchen for festivals and events. Their focus is on British produce and a simple menu using the freshest ingredients and the best (British) beef.

Honest Burgers have just produced this lovely little publication to explain how their burgers are sourced and made ...and let's not forget the chips - so the title is quite simply Meat & Potatoes.
The size of the booklet is 148x105mm, portrait and is saddle stitched. It has a 4pp cover and a 24pp text.
In keeping with the simplicity of the ingredients, it is produced using quality materials with minimal processes, being printed offset litho in just one colour.

Opening spread:
The combination of materials used is as follows. The 4pp cover is on Flora Tabacco 240gsm, the majority of the text is on our Redeem 100% Recycled 100gsm with an extra 4pp section on Flora Tabacco 100gsm. The whole job is printed in a special dark green Pantone and the solids look pretty amazing.... 
The spread below shows the Flora Tabacco 100gsm on the left and Redeem 100% Recycled 100gsm on the right.

If you are not familiar with Redeem 100% Recycled, the paper is at best, off white and 100% recycled and 100gsm, so the feel that the paper exudes is one of simplicity and purposefulness.
Inside back spread:
The combination of materials is just right, sitting nice and flat. The danger is that if the materials are too heavy, it becomes too springy but this is just right.
Flora, is a part recycled text and cover paper with a deliberately recycled look and feel with specks and inclusions, so it looks deliberately flecky and specky. Flora is produced with 30% post consumer de-inked waste, together with 60% of virgin FSC pulp 10% cotton fibres, which gives the paper a wonderful tactile feel. See the image below to see the detail...
Print and finishing is by Push Print based in London. Printed offset litho in just one colour. Graphic design is by Connie Barton at Studio Connie.

A superb example of a really well considered publication where the design, materials and processes are just right for the end client. They are appearing on the tables of every Honest Burger restaurant, so you can get a chance to look at a copy right now, while having a great burger.

Posted by Justin Hobson 13.02.2018

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Thanks for your comment! If I like it, I'll add it on. Cheers J