Monday, 10 December 2018

Hatch Interiors - Lyon Square

Hatch Interiors is a company which specialises in interiors and furniture for landlords and serves the rental market. London agency 400 to created the Hatch Interiors brand identity a few years ago and this piece of collateral is for a development in Harrow called Lyon Square.
The finished size is 210x118mm and the format is a 12pp roll fold, which folds out to 210x700mm. Hopefully you can see the way it works from the 'birds eye' picture below:
It is printed on our Marazion Ultra 170gsm, chosen because of it's good bulk and printability. At 170gsm it is around 190microns thick, which takes a crease really well but would still fold out well and not feel too rigid - there's always a danger with roll folds in particular that they become too clunky if the weight is too heavy.

It is printed offset litho in CMYK and hot foil blocked with a black gloss foil on the front cover.
To effectively demonstrate the way it works, the pictures below, show how it rolls out page by page...

Opening spread:
 ..folding out to
Click on images to enlarge
 Below shows it fully folded out to the 700mm width
 ...and the below image shows the reverse side:
For readers not familiar with Marazion Ultra, it's a fully coated paper but it really does have a dead flat MATT surface. There are many papers on the market which profess to be matt (and some which incorporate the word matt in the name, but aren't!) ...but this really is - and if you don't believe me, please ask for a sample!
You can see from the detail shot below, that the reproduction of the interiors is excellent:
Below is a detail showing the hot foil blocking in a gloss black foil on the front cover. 
Art direction and design is by Hatton Garden based consultancy, 400. Creative Director is Paul Dennis, designer on the project is Andrew Pitchford

Print and finishing is by Dylan Hughes at All About Print.
Posted by Justin Hobson 10.12.2018

Friday, 7 December 2018

Subtle - Takeo Paper Exhibition

Yesterday, I visited Japan House in Kensington to see the Takeo paper exhibition which opened last month. The show, Subtle, has been touring the globe since 2014 and is one in a series of exhibitions commissioned by the Japanese based paper company, Takeo. The show is designed and art directed by Kenya Hara.
The exhibition presents works designed and crafted by creators living and working in Japan from diverse disciplines across art, animation, architecture, fashion, graphic design and literature. These unique creations explore a fascination with paper, highlighting the individual choices of material and the diversity of textures, colours, techniques and applications specific to their creative practice.
The exhibition originates from the 47th Takeo Paper Show, Japan’s only paper industry show, which has been held since 1965. It is known for working with top creators to take up the challenge of bringing out new potential from paper. Many of the innovative creations on display serve to highlight this delicate craft in a modern and contemporary light.
Curated and directed by HARA Kenya, Chief Creative Director for the global Japan House project, the SUBTLE exhibition explores the influence of Japanese minimalism, inviting visitors to observe each innovative artwork up close and in minute detail.
There is a wonderful book available, which you can see here:
The show is free admission. It is only open until 24th December, so you'll have to be quick.
Posted by Justin Hobson 07.12.2018

Monday, 3 December 2018

Jobs from the past - Number 110

Regular followers of this blog will know that my first post of every month is a "job from the past" so that I can show some of the really good work from years gone by...

Villa Frankenstein 2010
Journal of the British Pavilion, 12th International Architecture Exhibition

In 2010 the British Pavilion, for the British Council, was transformed into Villa Frankenstein by muf architecture. Drawing on the work of John Ruskin, the British Victorian social critic and historian of Venetian architecture, the pavilion acted as a stage for drawing, discussion and scientific enquiry.
Villa Frankenstein enabled an exchange of ideas between Venice and the UK, examining the city’s relationship with the UK and the situation of Venice as an archipelago that has given birth to some of the most iconic architecture in the world. In all of his writing, John Ruskin emphasised the connections between nature, art and society. He also made detailed sketches and paintings of rocks, plants, birds, landscapes, and architectural structures and ornamentation.
This is the publication to accompany the exhibition and the size is 260x163mm portrait, saddle stitched. There is a 4pp cover with a 32pp text and a centre CMYK 8pp section on a coated paper.

Photographic section, printed in CMYK on a coated paper... 

The 'Made in Venice' theme was continued through a series of separate installations in the outer galleries of the pavilion, including a 15 square-meter slice of salt marsh, showing a close‐up view of the native flora and fauna of the Venice Lagoon.
Click on images to enlarge
Printed offset litho throughout in two colours, blue and black (plus the CMYK centre photographic section). The paper used is our Favini SHIRO Alga Carta, White, chosen because it was in keeping with the sustainable nature of the project, because it is manufactured partly using algae harvested from the Venice lagoon, combined with recycled and FSC certified fibres. Algae blooms at the end of Summer in the Venice lagoon as the warm water combines with pollution and must be harvested to maintain the lagoon's eco-balance. The cover is on 300gsm and the text is on 120gsm and the relationship between text and cover is just right, it flows superbly:
Birds eye view...
If you aren't familiar with Shiro Alga Carta, the specs of Alga are actually visible in the sheet as you can see in the detail below:
Click on images to enlarge
The publication was published by the British Council. Design is by Axel Feldman at Objectif, a London based studio. Printing is by Papergraf based in Padova.
Posted by Justin Hobson 03.12.2018