This is the latest campaign from Ted Baker, one of the UK's leading clothing retailers. Renowned for applying clever ideas and twists to its marketing, the company has become a desired designer label through word of mouth rather than just advertising.
This is "The Great Exhibitionist and his Private Views" campaign, launched for this years Spring/Summer collection. This piece of literature is produced to the very highest standard with superb art direction photography, location (the former Royal Naval College in Greenwich) and print reproduction.
Front Cover with gold foil:
Inside front cover and Page 1:
First spread showing the fab location:
...and the fabulous clothes, of course:
The new Langley collection, with it's darker photography has worked really well on the StarFine:
This publication was produced in two sizes, 240x330mm portrait format which is just a lovely size and economical out of B1 and a reduced size 202x150mm. Both publications have a 4pp cover and a 72pp text and are perfect bound.
It is printed on our StarFine White, which is an uncoated paper, but as you can see, the reproduction is excellent - both with the solids and the fleshtones. The 300gsm cover is hot foiled blocked in gold metallic foil and the text is printed on 130gsm.
The superb printing is by Absolute Ink who are based in East London. Design and art direction is by the in house team at Ted Baker.
This is how the two sizes look side by side:
...and this is how they applied the campaign to the retail outlets (v. clever):
To celebrate the launch of this campaign, Ted collaborated with a host of acclaimed illustrators to create a digital fashion portrait service called Ted’s Drawing Room, the initiative giving over 100 customers a signed and framed, original, one-off portrait created by one of 11 top illustrators - what a great idea!
You can read more about it here:
http://www.tedbakerblog.com/2012/03/teds-drawing-room-put-yourself-in-a-picture/
All in all, it's a great campaign - look out for it.
www.tedbaker.com
Posted by Justin Hobson 05.04.2012
London based design company, The Grid, created this piece of literature for Italian sportswear manufacturer Kappa to lauch their new range of Luggage. Working with retail marketing specialists TCC Global, the purpose is to produce a brief overview of the range aimed at press and retail outlets.
Yesterday evening I went to the European premiere of "Linotype The Film" and it was brilliant! It was a clever and most engaging piece of documentary film making which neatly combined the historical aspects of this incredible invention by Ottmar Mergenthaler in the late 19th century with the world changing consequences and nearly a hundred years of service making mass print communication a reality and it's relatively recent commercial demise. It's amazing just how many people are still interested in the machine and the process and are keeping it alive. 
The film was screened as one of the evening events at the week long "Beauty in The Making" expo in London hosted by that other, Hull based, paper company! At an exhibition space in London's Bloomsbury, they set up an exhibition which covered everything from paper making and technology to letterpress printing on Adana presses, handmade envelope demonstrations and a Monotype exhibit featuring some of Eric Gill's original sketches for Gill Sans. All in all, it was an excellent event.
Last week I was fortunate enough to be on holiday in Italy visiting Rome and Pompeii. On one of the days which was rather wet we were at a bit of a loose end. I saw a town called Amalfi on the map and remembered (by chance!) that there was a handmade paper mill there. So we hopped in the car and off we went to see a paper mill that was established in the 13th century - real medieval stuff!
It is situated half way up the mountainside on which the town of Amalfi is situated. At one time there were 16 paper mills on the mountain making use of the fast flowing fresh water streaming off the mountain to make paper and power the water wheels. The mill itself (which is now preserved as a museum) is carved out of the solid rock. This is a picture of the mill entrance:
Some of you will remember Artomatic, a very creative print/production house based in London from 1983-2003. 
Award winning theatre company Slung Low are making five new performance pieces for five North Yorkshire Festivals: Coastival, Swaledale, Grassington, Harrogate and Ryedale. A series of new pieces based on the novel "The Ground Remembers" by Matthew David Scott. Set in unusual and unique locations, the shows re-examine how audiences go and see a piece of theatre. 
Jo Malone is a London based company renowned for British bespoke fragrances for Women, Men and the Home. The brand is renowned for it's products being immaculately wrapped in a signature cream box with black corners - packaging which defines quality and an understated style. 
Last week, It's Nice That, celebrated their 5th birthday with the launch of their new site. Designed by INT Works and built by With Associates, the new site is the third generation of the It’s Nice That site.
This is the latest campaign from Ted Baker, one of the UK's leading clothing retailers. Renowned for applying clever ideas and twists to its marketing, the company has become a desired designer label through word of mouth rather than just advertising. 
To celebrate the launch of this campaign, Ted collaborated with a host of acclaimed illustrators to create a digital fashion portrait service called Ted’s Drawing Room, the initiative giving over 100 customers a signed and framed, original, one-off portrait created by one of 11 top illustrators - what a great idea!
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