Nougat Preview S/S 2005
This is one of those simple pieces of print which is just exquisite. It is the preview piece produced to excite fashion buyers and to let them know at which fashion shows around the globe they will be showing the new collection. From that point of view, it can simply be described as a piece of 'direct mail' but that term is generally applied in a derogatory way and really doesn't do justice to this project.
The cover opens to reveal part of a stunning image plus reversed out type on a great solid, which is, of course, the continued solid from the front and back cover. Printed on Omnia White 280gsm.
...and then opening the right hand page reveals the image in all it's glory:
This project together with the Nougat look-books at this time were designed by BOB Design. The creative partners at BOB were Alexis Burgess, Mireille Burkhardt and Kieran O'Connor. Lexi now runs his own studio in East London, Burgess Studio.
The excellent printing was by Principal Colour based in Paddock Wood in Kent. It's also worth pointing out that this job isn't "sealed, varnished or coated" in any way and this is the main reason that it feels so good - you can actually feel the paper and the ink. Since the time this was printed (2005) there has been a trend to install presses with coaters and most pieces of printed literature are smeared with a coating or sealer which (although making the printer's lives easier) betrays the feel of the paper ...and (what a lot of printers fail to mention) it discolours with age - now that's definitely something worth thinking about!
http://www.nougatlondon.co.uk/
www.bobdesign.co.uk
www.burgess-studio.co.uk
www.principalcolour.co.uk